AT&T and Sling Media Collaborate on SlingPlayer Mobile App for 3G Mobile Broadband Network
SlingPlayer Mobile App Optimized to Conserve Wireless Spectrum
Dallas, Texas, February 4, 2010
AT&T* today announced that its 3G mobile broadband network will support Sling Media, Inc.'s SlingPlayer Mobile™ app.
Sling Media, a wholly owned subsidiary of EchoStar Corporation (NASDAQ: SATS), originally developed its wireless app to make efficient use of 3G network bandwidth – and to conserve the finite wireless spectrum available to the wireless industry. Since mid December 2009, AT&T has been testing the app and has recently notified Sling Media -- as well as Apple – that the optimized app can run on its 3G network. The SlingPlayer Mobile app already is available for use today on AT&T’s Wi-Fi network, the nation’s largest with more than 20,000 hotspots.
"Just as we've worked with Sling Media in this instance, we look forward to collaborating with other developers so that mobile customers can access a wider, more bandwidth-sensitive, and powerful range of applications in the future," said Ralph de la Vega, president and CEO, AT&T Mobility and Consumer Markets. Collaboration with developers like Sling Media ensures that all apps are optimized for our 3G network to conserve wireless spectrum and reduce the risk that an app will cause such extreme levels of congestion that they disrupt the experience of other wireless customers. Our focus continues to be on delivering the nation's most advanced mobile broadband experience and giving our customers the widest possible array of mobile applications."
"We're delighted with AT&T's decision to approve the SlingPlayer Mobile app on their 3G network," said John Gilmore, senior vice president and general manager at Sling Media. "SlingPlayer Mobile on AT&T's 3G network gives customers the best experience possible for watching their home TV while on the go."
AT&T will provide developers with wireless network optimization requirements for video and other applications by the end of the first quarter via its AT&T Developers Program website (http://developer.att.com).
AT&T's announcement today further demonstrates its commitment to fostering the development of a wide range of mobile applications for smartphones, quick-messaging devices and other mobile devices. In January, AT&T hosted its fourth annual Developers Summit, where it announced a range of initiatives to support app development.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
About Sling Media, Inc.
Sling Media, Inc., an affiliate of EchoStar Technologies L.L.C., which is a wholly owned subsidiary of EchoStar Corporation (NASDAQ: SATS), is the leading provider of video placeshifting products and services for consumers and television service providers. Sling Media's product family includes the internationally acclaimed, Emmy award-winning Slingbox® that allows consumers to watch and control their living room television shows at any time, from any location, using PCs, Macs, PDAs and smartphones. For more information, visit www.slingmedia.com.
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates — AT&T operating companies — are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. AT&T offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verseSM and AT&T | DIRECTVSM brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T's Yellow Pages and YELLOWPAGES.COM organizations are known for their leadership in directory publishing and advertising sales. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine's list of the World's Most Admired Companies.
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