AT&T Announces "Open Call - Apps For All!" Contest for Application Developers

"Open Call - Apps For All!" Contest at CTIA Wireless 2010; Contest Entry Deadline is March 1

Dallas, Texas, February 4, 2010

newsrelease

Continuing its commitment to openness and innovation, AT&T* today announced the fifth annual “Open Call - Apps For All!” contest, taking place at the CTIA Wireless convention in Las Vegas March 23-24. Designed to identify the country’s most innovative wireless applications, the “Open Call - Apps For All!” contest is an evolution of AT&T’s Fast-Pitch contest held at CTIA for the past four years.

Developers of the best applications and content will be rewarded with cash prizes, exclusive marketing opportunities, and earn the coveted title of 2010 Open Call winner. The contest is divided into four categories: Brew Mobile Platform (BMP), Android, Java & RIM, and an “Open” category reviewing applications and content of all platforms. AT&T will award a total of $40,000 in cash prizes, $10,000 to a winner in each of the four categories.

“Developers are key to the mobile ecosystem and we’ve made it a strategic priority to provide them with more opportunities to reach our customers with new and innovative applications,” said David Christopher, chief marketing officer, AT&T Mobility and Consumer Markets. “Our goal with Open Call is to encourage developers to use their creativity and technical talent to help our customers do more with their devices.”

The Open Call contest is open to any developer who wishes to present new and exciting applications that may ultimately find their way into the handsets of AT&T’s wireless customers. At Open Call, developers briefly present their applications to judges, who then decide if an individual application merits further consideration.

The deadline for submissions is midnight Pacific Time on March 1, 2010. Developers can enter only one contest category at http://attopencall.com. An AT&T representative will contact presenters in early March to schedule the Open Call meetings. Those invited to present will have five minutes to pitch their applications to a panel of judges in private meeting rooms, with time for Q&A afterwards. Content and applications can be presented on a working handset or simulator, if needed.

In January 2010 at the AT&T Developer Summit, AT&T announced a major initiative to expand the universe of mobile applications beyond smartphones to more mobile phones, beginning with Quick Messaging Devices, using a new software developer’s kit (SDK) featuring Brew Mobile Platform. Developers can access the SDK at http://developer.att.com/sdk. In addition, AT&T is the first carrier to offer all major operating systems, including a lineup of five Android-based smartphones in the first half of the year. The “Open Call – Apps For All!” Contest gives developers the opportunity to go-to-market with AT&T and be among the first applications on the new handsets.

Developers interested in participating in the 2010 “Open Call – Apps For All!” Contest at CTIA should register online at http://attopencall.com. Those interested in a free membership in The AT&T Developer Program, gaining access to the AT&T SDK, technical white papers, webcasts, and more can register at https://developer.att.com.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

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