AT&T Announces Availability of First Device on Android Platform with Motorola
HSPA 7.2 - Capable Motorola BACKFLIP Coming Soon to AT&T Stores Nationwide
Dallas, Texas, Libertyville, Illinois, February 18, 2010
AT&T* and Motorola, Inc. (NYSE: MOT) today announced that the Motorola BACKFLIP with MOTOBLUR will be available in AT&T stores nationwide and online at www.wireless.att.com beginning March 7.
MOTOBLUR offers AT&T customers a new way to connect to their favorite people, content and applications, whether it’s work or personal email, messaging or social networking. Motorola’s exclusive Android experience syncs contacts, posts, messages, photos and much more — from sources such as Facebook®, MySpace, Twitter®, Gmail, Picasa, work and personal e-mail, and Last.fm — and automatically delivers them to live widgets for immediate reply, right from the home screen. And, for customers who prefer multi-tasking, AT&T’s 3G network offers the added advantage of talking and surfing the Web and accessing applications at the same time.
BACKFLIP features a unique form-factor with an original reverse flip design, spacious keyboard and BACKTRACK touch panel, allowing the display to be hands-free while one’s fingers work behind the screen. BACKFLIP runs on the nation’s fastest 3G network and is powered by MOTOBLUR, Motorola’s Android-powered content delivery service created to make phones more personal and socially smart. Customers can see photos and learn more at www.att.com/backflip.
“Motorola BACKFLIP brings together the best of social networking with the nation’s fastest 3G network,” said David Christopher, chief marketing officer, AT&T Mobility and Consumer Markets. “With the ability to ride on our newest and fastest 3G network, access to more than 20,000 AT&T Wi-Fi hotspots, and the ability to talk and surf at the same time, BACKFLIP boasts a better Android experience.”
MOTOBLUR keeps track of contacts so it’s easy to keep up. Users can flip through messages and updates on the BACKFLIP and respond in a flash, without having to log in and out of applications. MOTOBLUR helps consumers keep a pulse on what’s happening on their social and news networks. Only MOTOBLUR can sync Facebook, MySpace and Twitter with phone book and email contacts, while threading status updates and profile pics through calls, messages and address book. From the home screen, consumers can update their status to Facebook, MySpace and Twitter at once.
Finally, MOTOBLUR provides users with simplicity and peace of mind, as lost devices can be located from a secure personal information portal and GPS can be used to locate them. One user name and password brings back a user’s contacts, messages and connectivity to previously configured networks and email providers.
”Motorola is proud to bring the first Android-powered device to AT&T’s 3G network,” said Mark Shockley, senior vice president, Motorola Mobile Devices. “AT&T customers will love the social media advantages MOTOBLUR offers as well as the innovative hardware design.”
BACKFLIP is the first Motorola device to feature the new and unique BACKTRACK feature which gives AT&T customers the ability to navigate quickly and easily through Web sites, menus and more with a touch panel located behind the screen when the device is folded open. BACKTRACK offers a new way to scroll through the Web, texts, e-mails and news feeds without obscuring the home screen. Flip the keyboard backwards into table-top mode to listen to music, watch videos, view pictures with the digital picture frame or to turn BACKFLIP into a digital, bedside alarm clock.
BACKFLIP comes with a full HTML browser that can be viewed on the 3.1” high-res, touch screen display and makes use of 7.2 HSPA 3G technology on the nation’s fastest 3G network. Android Market has access to more than 20,000 apps and widgets, in order to customize the device to fit each consumer’s personal style. Customers can easily shoot photos and video with the BACKFLIP’s 5 MP camera and flash, and upload them to their favorite photo sharing or social media site.
The Motorola BACKFLIP features Wi-Fi connectivity and AT&T customers receive AT&T Wi-Fi access at U.S. hotspots included as part of their unlimited data plan. AT&T’s has the nation’s largest Wi-Fi network with more than 20,000 U.S. hotspots.
Pricing and Availability
The Motorola BACKFLIP will be available March 7 at AT&T retail locations nationwide or at www.wireless.att.com for $99.99 after $100 mail-in rebate. (Pay $199.99 and after mail-in rebate receive $100 AT&T Promotion Card. Two-year agreement and smartphone data plan required.)
For the complete array of AT&T offerings, visit www.att.com.
1 AT&T imposes: a Regulatory Cost Recovery Charge of up to $1.25 to help defray costs incurred in complying with obligations and charges imposed by State and Federal telecom regulations; State and Federal Universal Service charges; and surcharges for government assessments on AT&T. These fees are not taxes or government-required charges.
2 3G coverage is not available in all areas.
3 Coverage not available in all areas.
4 AT&T Promotion Card: Price before AT&T Promotion Card & with 2 year contract is $199.99. Allow 60 days for fulfillment. Card valid for 120 days wherever major credit cards accepted. May be used to pay wireless bill. Not redeemable for cash and cannot be used at ATMs or gas pumps. Some restrictions and other charges apply. See terms at store or at att.com/wirelessrebate. You must be customer for 30 consecutive days to receive Promotion Card. Offer expires April 5. 2010.
5 Limited-time offer. Other conditions & restrictions apply. See contract & rate plan brochure for details. Subscriber must live & have a mailing addr. within AT&T’s owned wireless network coverage area. Up to $36 activ. fee applies. Equipment price & avail may vary by mrk & may not be available from independent retailers. Early Termination Fee: None if cancelled in the first 30 days, but up to $35 restocking fee may apply to equipment returns; thereafter up to $175. Some agents impose add’l fees. Offnet Usage: If your mins of data use on other carrier’s networks (“offnet usage”) during any month exceeds your offnet usage allowance, AT&T may at its option terminate your svc, deny your contd use of other carriers’ coverage, or change your plan to one imposing usage charges for offnet usage. Your data offnet usage allowance is the lesser of 24 MB or 20% of the KB incl’d with your plan).
6 Sales tax calculated based on price of unactivated equipment.
7 Standard usage rates apply to text messaging and Internet browsing, depending on your plan.
8Largest Wi-Fi network claim based on non-municipal company and owned and operated hotspots. A Wi-Fi enabled device required. Other restrictions apply. See www.attwifi.com for additional services, details and locations. Wi-Fi Access not included with AT&T WorldNet service.
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. AT&T offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verseSM and AT&T | DIRECTVSMbrands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T’s Yellow Pages and YELLOWPAGES.COM organizations are known for their leadership in directory publishing and advertising sales. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine’s list of the World’s Most Admired Companies.
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Motorola is known around the world for innovation in communications and focused on advancing the way the world connects. From broadband communications infrastructure, enterprise mobility and public safety solutions to high-definition video and mobile devices, Motorola is leading the next wave of innovations that enable people, enterprises and governments to be more connected and more mobile. Motorola (NYSE: MOT) had sales of US $22 billion in 2009. For more information, please visit www.motorola.com.
© 2010 AT&T Intellectual Property. All rights reserved. 3G service not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. The MOTOBLUR Logo is a trademark of Motorola. The Bluetooth trademarks are owned by their proprietor and used by Motorola, Inc. under license. Android, Gmail, Google Calendar, Android Market, Google, Google Maps, and YouTube are trademarks of Google Inc Facebook is a trademark of Facebook, Inc. All other trademark and product or service names are the property of their respective owners. © Motorola, Inc. 2010. All rights reserved.