AT&T Wins Frost & Sullivan 2009 Video Company of the Year Award

AT&T U-verse TV Recognized for Impressive Growth Rate, Innovation and Customer Value

Dallas, Texas, March 11, 2010

newsrelease


AT&T* today announced that it has been honored with the Frost & Sullivan 2009 Video Company of the Year Award. AT&T was selected to receive the award based on the successful customer growth, innovation and value for its AT&T U-verseSM TV service.

According to Frost & Sullivan, AT&T consistently ranked as the market leader in growth strategy and implementation, degree of innovation in products and technologies, and leadership in customer value and market penetration. Frost & Sullivan is a leading analyst firm that analyzes new market research and growth opportunities for the technology industry.

In 2009, AT&T added 1 million U-verse TV customers, totaling 2.1 million U-verse TV customers in service. AT&T expanded the availability of its U-verse Voice service, giving every AT&T U-verse customer access to a full quad-play of integrated TV, broadband, home phone and AT&T wireless services. AT&T also introduced 13 interactive U-verse TV applications to customers at no extra charge, including the award-winning Multiview app which lets you watch up to four channels at one time.

“We’ve built U-verse TV around innovation and value, and we’re extremely proud to get recognized in these areas by Frost & Sullivan,” said Jeff Weber, AT&T vice president of video products. “AT&T U-verse has always been about delivering a new and better TV choice, and in addition to the response we’re getting from customers, this award further validates that we’re on the right track.”

Frost & Sullivan’s Video Company of the Year Award recognizes the company that has significant customer growth, an innovative video network and service, and delivers customer value by offering service bundles that consumers want.

“The Company of the Year award is a prestigious recognition of AT&T’s accomplishments in the video industry,” said Mike Jude, Ph.D., Program Manager, Stratecast (a division of Frost & Sullivan). “AT&T places considerable attention on the customer service and value proposition it delivers to U-verse TV customers, and has done an excellent job in delivering innovative services and features that today’s consumers want.”

The Frost & Sullivan 2009 Company of the Year Award is the latest accolade for AT&T U-verse. For the second year in a row, AT&T U-verse TV ranked “Highest in Residential Television Service Satisfaction in the South and West Regions,” according to the J.D. Power and Associates 2008 and 2009 Residential Television Service Provider Satisfaction StudiesSM. The U-verse TV Multiview app was also awarded the 2009 TelcoTV Vision Award for Service Provider Innovation.

AT&T U-verse TV is the only 100 percent Internet Protocol-based television (IPTV) service offered by a national service provider, making AT&T U-verse one of the most dynamic and feature-rich services available today. For additional information on AT&T U-verse — or to find out if it’s available in your area — visit www.att.com/u-verse.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best in class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best practice models to drive the generation, evaluation and implementation of powerful growth strategies. Frost & Sullivan leverages almost 50 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from 31 offices on six continents. To join our Growth Partnership, please visit http://www.frost.com.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. AT&T offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verseSM and AT&T |DIRECTVSM brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T’s Yellow Pages and YELLOWPAGES.COM organizations are known for their leadership in directory publishing and advertising sales. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine’s list of the World’s Most Admired Companies.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com. This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATTNews. Find us on Facebook at www.Facebook.com/ATT to discover more about our consumer and wireless services.

© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.

Geographic and service restrictions apply to AT&T U-verse. Call or go to www.uverse.att.com to see if you qualify. Customizing options require AT&T U-verse High Speed Internet Service. Wireless phone with Internet access required and standard data charges may apply. Multiview: Channels/content available for viewing in Multiview are based on TV package and additional programming purchased.

AT&T U-verse received the highest numerical score among television service providers in the South and West in the proprietary J.D. Power and Associates 2008-2009 Residential Television Service Satisfaction StudiesSM. 2009 study based on 28,118 total responses from measuring providers in the South (13) and West (10) regions and measures consumer satisfaction with television service. Proprietary study results are based on experiences and perceptions of consumers surveyed in January, March and June, 2009. Your experiences may vary. Visit jdpower.com

AT&T U-verse services are provided by AT&T local telephone companies.