Apisphere and AT&T Join Forces to Connect Canines

Location-Based Dog Collar Equips Owners with Tools to Track Pets

Berkleley, California, March 23, 2010

newsrelease

Apisphere, Inc., a leading provider of location-smart technologies for mobile applications and devices, and AT&T* today announced an agreement to wirelessly connect a location-smart animal collar to help pet owners keep track of their pooches.

The dog collar, with an embedded wireless SIM, will leverage Apisphere’s award winning geo-mobility platform to transmit location-aware data across AT&T’s nationwide wireless network directly to a pet owner’s wireless handset or personal computer.

Set up is simple. Based on Apisphere’s intuitive platform, owners will be instructed to register their pets and important contacts as soon as they attach the collar. Owners may establish a geo-fence around the home where the pet can roam freely. Through the technology, owners can continuously track Fido’s movements with the virtual geo-fence, or locate him on demand if he strays outside of his established parameters.

Apisphere software will transmit street level data for easy pet location. Owners will have the option to program text, email, video or audio alerts, to be distributed as often as they like.

”We constantly strive to develop best-in-class products and deliver a seamless user experience. Working with AT&T and the strength and reach of its network enables us to do this,” said Craig Harper, president and founder of Apisphere. “The on boarding process has been effortless, thanks to the AT&T team and the AT&T Control Center software.”

“There are few things as important to my daughter as knowing the whereabouts of our dog,” said Glenn Lurie, president, AT&T Emerging Devices, Resale and Partnerships. “The peace of mind that a wirelessly connected collar will bring my family and pet owners across the country is long overdue. We’re extremely excited about this product and its possibilities.”

The pet friendly collar features a unique integrated design that allows for optimized GPS and wireless performance while virtually eliminating any restrictions on an animal’s weight or neck size.

Pricing, distribution, and design details of the collar will be made available at launch, expected later this year.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.


About Apisphere
Apisphere is a location-smart technologies and mobile services platform company leading the charge into the next generation of Mobile application services and M2M. Apisphere’s award winning platform combines Location Smart Messaging solutions, Mobile Marketing, Device Connectivity and other services in a truly individualized, dynamic and location-relevant experience. By applying the core technology from its Location-Smart Messaging (LSM) platform, Apisphere promises to cost-effectively deliver the best Mobile Services Platform that leverages location-based information delivery for the mobile industry today.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. AT&T offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verseSM and AT&T |DIRECTVSM brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T’s Yellow Pages and YELLOWPAGES.COM organizations are known for their leadership in directory publishing and advertising sales. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE ® magazine’s list of the World’s Most Admired Companies. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.

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