AT&T Swings More Than 110 Hours of 2010 Masters Tournament Coverage Exclusively Across Three-Screens
AT&T is the Only Wireless Carrier to Deliver Live and On-Demand Masters Content To Mobile Phones
U-verse TV Customers Get Innovative Masters Multiview App At No Extra Charge
Dallas, Texas, April 5, 2010
AT&T is bringing golf fans closer to the 2010 Masters Tournament with more ways to watch all of this year's action across the TV, the PC and AT&T mobile phones. AT&T* today announced its exclusive three-screen coverage of the 2010 Masters Tournament, available on AT&T U-verseSM TV, online at AT&T Fan Zone and AT&T Entertainment, and on AT&T mobile phones.
"This year's Masters is the most anticipated golf event in history, and only AT&T brings customers complete live and on-demand coverage of the Tournament to the screen of their choice," said Dan York, president, content, AT&T. "Sports fans wait all year long for the Masters, and with AT&T, they can catch all the action, excitement and updates whether they're on the couch, at work or on the go. And we're proud to bring back our popular U-verse TV Masters app that gives golf fans an unmatched way to enjoy this year's Tournament."
Through an agreement with the 2010 Masters Tournament, AT&T will provide golf fans with more than 110 hours of live footage and on-demand content from Augusta National Golf Club. AT&T will be the only wireless carrier delivering live and on-demand Masters programming to mobile phones with AT&T Mobile TV, MobiTV and AT&T Mobile Video services.
U-verse TV customers will also have an innovative way to follow the tournament with the 2010 Masters app, which lets you watch up to four different channels featuring Masters content on your screen at one time with the Masters Multiview. The Masters Multiview will include your local CBS affiliate, ESPN and live feeds of Amen Corner Live, 15th/16th Live, Masters Extra and Featured Group. The app also provides an up-to-date leader board, player scorecards, stats and bios, news updates, tournament photos, video archives and a course map of Augusta National Golf Club with flyovers. The 2010 Masters app is available to U-verse TV customers at no extra charge on channel 622 or 1622 (HD) during the tournament.
In addition to the Masters Multiview, AT&T has launched an HD version of its award-winning Multiview app. HD customers using Sports Multiview HD (channel 1601), News Multiview HD (channel 1201) or Kids Multiview HD (channel 1301) can browse programming and select any channel to go to the full-screen HD channel once they exit the app.
Live 2010 Masters content available on AT&T Mobile TV, MobiTV, AT&T Fan Zone and AT&T U-verse TV will include:
- Masters Extra, which gives viewers live play-by-play action before network broadcast coverage begins.
- Par 3 Contest, which features a live feed from this popular contest on Wednesday, April 7.
- Amen Corner Live, which features live coverage of the 11th, 12th and 13th holes.
- 15th/16th Live, which features live coverage of the 15th and 16th holes.
- Featured Group, a new enhancement for the 2010 Tournament featuring coverage of selected groups beginning on the second nine Thursday, April 8 through Sunday, April 11.
- CBS and ESPN will be delivering complete live coverage on U-verse TV.
- And new for 2010, CBS will deliver live Masters coverage on Saturday, April 10 and Sunday, April 11 to mobile phones with AT&T Mobile TV and MobiTV.
On-demand footage and highlights available during the Tournament on AT&T U-verse TV, AT&T Fan Zone and AT&T Mobile Video will include:
- Masters Moments, featuring a series of 24 vignettes that highlight the action from past Tournaments, beginning April 1.
- Multiple player interviews, offered daily beginning April 6.
- Masters TV, including daily "Masters Today" Tournament previews and "Masters Tonight" recaps, will be available on AT&T Fan Zone and Mobile Video beginning April 5.
The 2010 Masters Tournament is the latest example of AT&T delivering compelling and converged content across the three screens at the center of consumers' lives: the TV, PC and mobile phone. AT&T has a unique set of integrated services and networks that make it easy for an audience of millions to enjoy and follow their favorite programming across devices. For the complete array of AT&T offerings, visit www.att.com.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates — AT&T operating companies — are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verseSM and AT&T | DIRECTVSM brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. In 2010, AT&T again ranked among the 50 Most Admired Companies by FORTUNE® magazine.
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