AT&T Interactive Opens Buzz.com Beta to the Public
Newest Local Search Experience from AT&T Interactive Helps Consumers Have Conversations around Local Favorites
Glendale, California, San Mateo, California, April 20, 2010
Do you have a new favorite restaurant you’d love to recommend to your friends? Or maybe you need a recommendation for a new dentist? Today, there’s a new option for sharing local tips with your friends – buzz.com from AT&T Interactive. Buzz.com is opening its early-access beta program to the public today, after an invite-only period.
Social networks have become a central part of many people’s lives. According to Nielsen, in 2009, 82 percent more time was spent on social networking sites than in 2008. Buzz.com lets users tap those growing social networks – starting with their friends on Facebook – to discover, share and store recommendations for great local businesses. That means there’s no need to build a new community of friends or sift through rants and raves from strangers. Instead, buzz.com offers users a personalized version of local search, based on the recommendations of people they know and trust.
“We recognize that people are already having conversations online about the best places to go and businesses to call. Buzz.com makes it even easier to discover the businesses your friends recommend,“ said buzz.com General Manager Charles Hornberger. “Although the site is still in beta, we’re very excited to open it up to anyone who wants to see how we’re approaching ‘social search’ for the local marketplace.”
Sharing and finding local favorites on buzz.com is easy:
- Favorite: “Heart” your faves – whether it’s a restaurant, plumber or golf course – to build a personal list of favorites. Add a 160 character comment and tags so that friends know exactly why you love it. Think of it as social bookmarking for your local world.
- Search: On buzz.com, search is personal. When you search for local businesses, services or places, you immediately see how many of your friends, friends of friends, and the entire buzz.com network have faved each spot. It’s a source of trusted recommendations that may become your new personal favorites.
- Ask and Answer: Start a conversation with friends on buzz.com or the social network that you already socialize with them on – by asking a question. Whether they answer on buzz.com or on your Facebook Wall, you can read, reply with a question or comment, and revisit the recommendations later. Reciprocate by answering friends’ questions, too.
“We’ve developed buzz.com with a strong foundation influenced by AT&T Interactive’s leadership and success in local search,” said David Krantz, president and CEO of AT&T Interactive. “By offering buzz.com alongside our other local search properties like YP.COM, we create opportunity to reach a broader – and growing user segment that relies on their community to make decisions. For favorited businesses, it means immediate recognition of a loyal customer and positive exposure among a network of friends."
Buzz.com is accessible at m.buzz.com on select smart phones so users can access friends' favorites while on the go. Users can expect additional mobile options as the buzz.com team taps AT&T mobile app development capabilities through the recent Plusmo acquisition.
At its core, buzz.com leverages the same foundational assets that YP.COM uses to connect millions of users and businesses. Over 21 million business listings, AT&T mobile assets, local business advertiser insight and 5,000+ local market sales counselors contribute to AT&T Interactive's footprint in the local search industry - and commitment to evolving the experience for consumers and advertisers.
i Nielsenwire, “Led by Facebook, Twitter, Global Time Spent on Social Media Sites up 82% Year over Year,” Jan. 22, 2010
About AT&T Interactive
AT&T Interactive, a subsidiary of AT&T Inc, is an industry leader in creating local search products and services that encourage consumers to discover local and engage with businesses across the devices and interactive platforms they use most - including online, mobile, and TV. AT&T Interactive’s publisher network offers extended distribution to up to 54 million monthly unique visitors.*
* comscore Feb 2010 Yellowpages.com Network - Potential Reach Unified Measurement
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