AT&T Interactive Adds Voice Search to YPmobile Local Search App
Latest Version of the App Makes it Easier For Mobile Consumers to Search and Share
Glendale, California, San Mateo, California, April 27, 2010
AT&T Interactive today announced availability of the latest version of the YPmobile App for iPhone and iPod Touch. Offering more ways for mobile consumers to navigate their busy on-the-go lives, the YPmobile App now allows users to search for local information by voice.
Along with voice search, YPmobile users can now take advantage of other convenient ways to search and share local information with their online network of friends. Map-based search and quick access to recently viewed businesses and events give users more convenient ways to find what they need. Integration with Facebook and Twitter adds to the app’s sharing capabilities by allowing users to broadcast their newly discovered local hot spots.
The latest version of the YPmobile App builds on a mobile local search experience that already includes useful tools to search and discover including business video profiles, local event search and sharing via email.
“As mobile consumers increasingly rely on their mobile device to find and immediately use local information, we are focused on integrating new features to help users easily navigate their everyday lives,” said David Williams, vice president of mobile product management at AT&T Interactive. “The addition of voice search complements the text-based local search experience by expanding the situations in which users can use the YPmobile App, making finding nearby businesses even easier.”
The YPmobile App is available for free from the App Store on iPhone and iPod touch or at www.itunes.com/appstore.
Voice search — a key addition to the mobile local search experience — is the result of a collaborative effort between AT&T Interactive and AT&T Labs. California-based AT&T Interactive develops, manages and delivers digital advertising across AT&T’s media platforms. In 2009, AT&T Interactive experienced a 275 percent year-over-year increase in searches across its mobile distribution network. i
Follow YPmobile on Twitter at http://www.twitter.com/ypmobile for product updates, local suggestions, mobile tips and more.
About AT&T Interactive
AT&T Interactive, a subsidiary of AT&T Inc., is an industry leader in creating local search products and services that encourage consumers to discover local and engage with businesses across the devices and interactive platforms they use most - including online, mobile, and TV. AT&T Interactive’s publisher network offers extended distribution to up to 54 million monthly unique visitors.*
* comScore Feb 2010 Yellowpages.com Network - Potential Reach Unified Measurement
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verseSM and AT&T │DIRECTVSM brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. In 2010, AT&T again ranked among the 50 Most Admired Companies by FORTUNE® magazine.
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AT&T Interactive Internal Data; Percent growth based on search increase across mobile products and distribution: YPmobile Web, AT&T Mobile Portals, YPmobile app for the iPhone, YPmobile J2ME, YPmobile app for Android , Speak4it, YP411, V-Enable , Microsoft Mobile, uLocate , Garmin nuviphone, Earthcomber App & WAP Site , Ask Mobile WAP, Technocom GPS App, Layar Android App , Cha Cha SMS, DialPlus Mobile App , Hothand; Between Jan. and Dec. 2009.
i AT&T Interactive Internal Data; Percent growth based on search increase across mobile products and distribution: YPmobile Web, AT&T Mobile Portals, YPmobile app for the iPhone, YPmobile J2ME, YPmobile app for Android , Speak4it, YP411, V-Enable , Microsoft Mobile, uLocate , Garmin nuviphone, Earthcomber App & WAP Site , Ask Mobile WAP, Technocom GPS App, Layar Android App , Cha Cha SMS, DialPlus Mobile App , Hothand; Between Jan. and Dec. 2009.