AT&T* U-verse® is the fastest growing TV service in the country, with more TV subscribers added than any of the major TV providers reported in 2009 and 2010.
AT&T U-verse TV had its best quarter of the year during the fourth quarter of 2010, adding 246,000 subscribers to reach nearly 3 million U-verse TV customers in service. AT&T U-verse added 28 percent more customers during 2010 than the next closest competitor. Additionally, AT&T U-verse gained nearly a million subscribers, while the major reporting cable providers lost more than a million subscribers combined during the year. As of the fourth quarter of 2010, AT&T U-verse services are an annualized revenue stream of $5 billion. AT&T added nearly 2 million customers since year-end 2008, and announced in January that U-verse TV subscribers in service now exceed 3 million.
AT&T U-verse customer success is driven by an all-Internet Protocol (IP) service that delivers a better TV experience. AT&T continues to use its IP platform to further integrate TV, broadband, home phone and wireless services in new and meaningful ways for customers. More than three-fourths of AT&T U-verse TV subscribers have a triple- or quad-play bundle from AT&T.
“This milestone shows that our strategy to make U-verse TV the best, multi-screen entertainment experience is the right focus for AT&T and our customers,” said Brian Shay, senior vice president of AT&T U-verse, AT&T Mobility and Consumer Markets. “Customers are choosing U-verse TV in record numbers for our cross-platform content, innovative apps, quad-play bundles and great value. And we’re excited about the bigger and better features we have in store for U-verse customers this year.”
In 2010, AT&T significantly expanded TV watching options for its customers by delivering hit TV shows on U-verse TV, U-verse Online, U-verse TV on Xbox 360 and U-verse Mobile. U-verse Mobile lets U-verse TV subscribers browse their program guide, manage DVR recordings, and with a qualifying U-verse TV plan, download and watch hit TV shows on their smartphone. The app is available on 14 select devices and four major mobile operating systems. In 2010, AT&T U-verse Mobile was honored with a TelcoTV Vision Award for Service Provider Innovation.
AT&T U-verse TV is the only 100-percent Internet Protocol-based television (IPTV) service offered by a national service provider, making AT&T U-verse one of the most dynamic and feature-rich services available today. Now AT&T U-verse TV ranks “Highest in Residential Television Service Satisfaction in the North Central, South and West Regions,” according to the J.D. Power and Associates 2010 Residential Television Service Provider Satisfaction StudySM.
For additional information on AT&T U-verse — or to find out if it’s available in your area — visit AT&T U-verse.