AT&T U-verse TV Launches Music Choice TV Application and Interactive Music Network SWRV

Dallas, Texas, April 01, 2011

AT&T* and Music Choice®  today announced the addition of Music Choice to the AT&T U-verse® TV channel lineup through a unique TV application. SWRV™— the first 24/7 interactive music video network that put viewers in control — is also now available on U-verse TV.

The Music Choice app allows you to easily choose from 46 Music Choice stations, and listen to the music you want, 24 hours a day, commercial free. Instead of manually scrolling through numerous music stations, U-verse TV U200 and above customers can now conveniently access all of their Music Choice stations on a single interactive app available on channel 500 at no additional charge. The Music Choice app replaces URGE music channels in the U-verse lineup.

In addition, U-verse TV customers can now access SWRV, the first 24/7 interactive music network that puts the viewer in control. SWRV offers a full schedule of interactive programs, including SWRV™ Takeover, which lets the viewer create their own playlist consisting of three videos to become the ultimate VJ. Additionally, as the videos are playing, other viewers are encouraged to comment on how good the VJ is. SWRV is available on U-verse TV to U200 and above customers on channel 501 and in HD on channel 1501.†  

“Our new Music Choice app is the latest example of how we’re able to give customers a new and better way to enjoy and experience their favorite content on U-verse TV,” said Dan York, president of content, AT&T. “The addition of Music Choice and SWRV allows us to deliver an interactive music experience unmatched by other providers.”

“We are excited to bring interactive music services to AT&T U-verse customers,” stated Dave Del Beccaro, President and CEO of Music Choice.  “With SWRV and the interactive Music Choice app, customers can do much more than choose their favorite music. On SWRV viewers not only control which video airs next but can also easily appear on the network by uploading video from their mobile devices and computers. We are pleased to work with AT&T to bring these advanced services to customers.”

Music Choice On Demand will be available to U-verse customers later this year, and offers the latest videos and original shows featuring today’s biggest artists, when you want them.

AT&T U-verse gives customers innovative apps that bring their TV, home phone and wireless services together. For example, U-verse Mobile lets customers manage recordings, as well as watch hit TV shows on qualifying smartphones, and with our YP.COM TV app, customers can search for local business information on their U-verse TV screen and send the call to their home or wireless phone with the click of their remote.

AT&T U-verse TV is the only 100 percent Internet Protocol-based television (IPTV) service offered by a national service provider, making AT&T U-verse one of the most dynamic and feature-rich services available today. Now AT&T U-verse TV ranks “Highest in Customer Satisfaction in the North Central, South and West Regions,” according to the J.D. Power and Associates 2010 Residential Television Service Provider Satisfaction StudiesSM. For additional information on AT&T U-verse — or to find out if it’s available in your area — visit AT&T U-verse.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

† Access to HD service requires $10/mo.

About Music Choice
Music Choice, the multi-platform video and music network, delivers its music programming to millions of consumers nationwide through their televisions, online and mobile devices. Music Choice programs dozens of uninterrupted music channels; produces Music Choice Originals that feature today’s hottest established and emerging artists; and offers thousands of music videos. Music Choice is a partnership among subsidiaries of Microsoft Corporation, Motorola, Inc., Sony Corporation of America, EMI Music and several leading U.S. cable providers: Comcast Cable Communications, Cox Communications and Time Warner Cable. MUSIC CHOICE® is a registered trademark of Music Choice. | Twitter: @MusicChoice | Facebook: |Twitter: @SWRV_TV | Facebook:

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T | DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at This AT&T news release and other announcements are available at and as part of an RSS feed at Or follow our news on Twitter at @ATT. Find us on Facebook at to discover more about our consumer and wireless services or at to discover more about our small business services.

© 2011 AT&T Intellectual Property. All rights reserved. Mobile broadband not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

Geographic and service restrictions apply to AT&T U-verse. Call or go to to see if you qualify.

AT&T U-verse TV: Residential customers only. Prices, programming and offers subject to change without notice. A one-time TV service activation fee of $29 applies. U-verse Mobile: Access to select content requires compatible device, qualifying U-verse TV plan or monthly subscription fee, and WiFi connection and/or cellular data connection. Available content may vary by device and/or U-verse TV subscription and is subject to change. Data charges may apply.

AT&T U-verse received the highest numerical score among television service providers in the North Central, South and West regions in the proprietary J.D. Power and Associates 2010 Residential Television Service Satisfaction StudySM. Study based on 28,489 total responses from measuring 12 providers in the North Central region (IL, IN, MI, OH, WI), 13 providers in the South (AL, AR, FL, GA, KS, KY, LA, MS, MO, NC, OK, SC, TN, TX), and 10 providers in the West (AZ, CA, CO, ID, IA, MN, MT, NE, NV, NM, ND, OR, SD, UT, WA, WY) and measures consumer satisfaction with television service. Proprietary study results are based on experiences and perceptions of consumers surveyed in Nov. 2009 and Jan. 2010, April 2010 and July 2010. Your experiences may vary. Visit