Leading digital research firm comScore has ranked AT&T AdWorks among the top five online ad networks, according to comScore’s latest Media Metrix report. With its network of owned and operated web sites and partner inventory, AT&T AdWorks online audience network now ranks among the largest in the industry.
“AT&T AdWorks is committed to delivering valuable intelligence on aggregated and anonymous audience segments at scale on behalf of its advertiser clients,” said Greg McCastle, senior vice president of AT&T and head of AT&T AdWorks.
“We draw insights from over 100 million subscriber relationships to inform and bring value to advertising,” McCastle said. “Given our strong commitment to protecting the privacy of AT&T customers, we aggregate and anonymize this information to enable marketers to reach their desired audience across nearly 10 billion1 monthly mobile ad impressions and over 47 billion monthly display ad impressions.”
“AT&T AdWorks’ ability to deliver across a variety of platforms — display, mobile, tablets and television — combined with a higher level of intelligence across these platforms — distinguishes us in the current fragmented industry landscape,” said McCastle.
AT&T AdWorks is committed to protecting the privacy of AT&T customers and its offerings focus on reaching audience segments based on non-personally identifiable and aggregate information.
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. comScore Media Metrix Core Reports™ is the industry’s standard online audience measurement and media planning metric. Released monthly, Media Metrix Core Reports leverage comScore’s proprietary Unified Digital Measurement methodology, which incorporates both panel- and server-based measurement approaches to account for 100 percent of a site's audience. For more information on the Media Metrix Core Reports™, please visit: http://www.comscore.com/Products_Services/Product_Index/Media_Metrix_Suite/Media_Metrix_Core_Reports.