AT&T Celebrates Opening of New High-Tech Store in Peru

New Store Offers "Hands-On" Buying Experience--Retail Promise Program

Peru, Illinois, October 11, 2011

AT&T* today announced the opening of a high-tech retail store in Peru. The store offers a unique way for customers to interact with and shop for a wide array of communications and entertainment services, including a hands-on demonstration area to engage customers and provide a “try before you buy” service experience.

“Consumers love wireless technology and this new retail store in Peru will allow them to see and test the latest mobile devices so they can make the best choices,” said State Rep. Frank Mautino. “This AT&T retail store is a great addition to the community.”

The new Peru location showcases a wide range of products and services, including the latest in mobile devices such as the Motorola Atrix™, the HTC Status™, the Samsung Focus™ and the BlackBerry® Torch™. Customers visiting the store can test drive various wireless data applications, including AT&T Navigator™ which provides GPS navigation with turn-by-turn directions, or AT&T Family Map, a family locator service designed to help give parents peace of mind. 

“In a world where mobile broadband is driving the economy, this AT&T retail store will help local consumers and businesses have access to the high tech wireless devices they want and need,” said State Sen. Sue Rezin. “Wireless broadband is the economic infrastructure of today and tomorrow and these devices will help our businesses compete across the nation and around the world.” 

“Our new store redefines the sales experience by allowing consumers to test drive our entire portfolio of products and services in an innovative way,” said AT&T Illinois Vice President and General Manager Dave Fine. “Our goal is to help people choose the best mix of products and services that meet their individual needs to stay connected everywhere they live and work.”

AT&T recently implemented its “Retail Promise” program to ensure that customers have the very best in-store shopping experience, based on their needs. The company uses its own wireless technology to quickly capture customers' comments, and posts this information to a website for store managers to review. 

The Illinois store builds upon AT&T’s overall commitment to the region. AT&T is continuing to expand and enhance its presence in central Illinois, ensuring consumers have convenient access to the latest in communications and entertainment services.

“This store opening is more great news. It's yet another example of AT&T investment in Illinois since state lawmakers passed and Gov. Quinn signed a new, modern telecommunications law for our state,” said AT&T Illinois President Paul La Schiazza.

Year-to-date, AT&T has activated 22 new cell sites, upgraded more than 40 cell sites with mobile broadband technology and added additional UMTS mobile broadband capacity to over 900 cell sites in Illinois. Between 2008 and 2010, AT&T invested more than $3.8 billion in its wireless and wireline networks in Illinois.

Located at 4361 Venture Drive, store hours are Monday through Friday, 9 a.m. to 8 p.m., Saturday, 9 a.m. to 7 p.m., and Sunday, 11 a.m. to 6 p.m. Store Manager Jason McCauley and his knowledgeable sales consultants are ready to assist customers—both business and consumer—with purchasing decisions and technical support.

To help celebrate the opening of this new store, AT&T will offer a free Samsung Focus to customers who purchase a two-year service agreement and data plan.

There are more than 70 AT&T owned-stores in Illinois. AT&T’s products and services are also available at a number of authorized dealer and national retail locations.