Opening of New High-Tech Store in Chicago

New Store Offers "Hands-On" Buying Experience - Retail Promise Program

Chicago, Illinois, September 29, 2011

AT&T* today announced the opening of a high-tech retail store in Chicago's Bucktown neighborhood. The store offers a unique way for customers to interact with and shop for a wide array of communications and entertainment services, including a hands-on demonstration area to engage customers and provide a “try before you buy” service experience.

The new Chicago location showcases a wide range of products and services, including the latest in mobile devices such as the the Motorola Atrix™, the HTC Status™, the Samsung Focus™ and the BlackBerry® Torch™. Customers visiting the store can test drive various wireless data applications, including AT&T Navigator™ which provides GPS navigation with turn-by-turn directions, or AT&T Family Map, a family locator service designed to help give parents peace of mind.

“Our new store redefines the sales experience by allowing consumers to test drive our entire portfolio of products and services in an innovative way,” said AT&T Illinois Vice President and General Manager Dave Fine. “Our goal is to help people choose the best mix of products and services that meet their individual needs to stay connected everywhere they live and work.”

AT&T recently implemented its “Retail Promise” program to ensure that customers have the very best in-store shopping experience, based on their needs. The company uses its own wireless technology to quickly capture customers’ comments, and posts this information to a website for store managers to review. 

The Chicago store builds upon AT&T’s overall commitment to the region. AT&T is continuing to expand and enhance its presence in Chicago, ensuring consumers have convenient access to the latest in communications and entertainment services. In fact, AT&T invested nearly $2.4 billion in its Chicago area wireless and wireline networks from 2008 through 2010.

Located at 1617 N. Damen Avenue, the Bucktown location is open Monday through Friday, 10 a.m. to 8 p.m., Saturday, 10 a.m. to 7 p.m., and Sunday, 11 a.m. to 5  p.m.  Store Manager Richard Litchfield and his knowledgeable sales consultants are ready to assist customers—both business and consumer—with purchasing decisions and technical support.

To help celebrate the opening of this new store, AT&T will offer a free Samsung Focus to customers who purchase a two-year service agreement and data plan.

There are more than 70 AT&T-owned stores in llinois. AT&T’s products and services are also available at a number of authorized dealer and national retail locations.