AT&T Webinar to Help Small Businesses Leverage Mobile Marketing to Secure New Customers

Small business expert and entrepreneur Alice Bredin to share insights on increasing sales, improving customer service and staying ahead of competitors

Dallas, Texas, April 19, 2012

As part of an ongoing commitment to providing small businesses with innovative marketing tools and tactics, AT&T* today announced it will host a live web seminar on Thursday, April 26, at 1 p.m. ET entitled “New Customers Are Out There: Learn How to Find Them.” Webinar participants will learn strategies for marketing their products and services to the growing population of mobile customers who access much of their information via tablet or smartphone.


Alice Bredin, founder and president of Bredin Inc., and internationally renowned small business expert, will present ideas to small business owners to help reach a previously untapped audience and create effective mobile marketing campaigns. Bredin will discuss the prevalence of mobile marketing in today’s small business marketplace and demonstrate how consumers are most often interacting with their favorite brands and businesses.


With three out of five small businesses planning to increase their investments in mobile marketing in 2012, according to the recent AT&T Mobile Marketing Survey**, it is more important than ever for small business owners to understand what mobile marketing tools are best for them and how to generate results. The webinar will share new research findings from AT&T on the growth of mobile marketing, and focus on implementing key strategies such as:

  • Mobile websites
  • Text messaging
  • Mobile barcodes
  • Mobile apps
  • Location-based services


Thursday, April 26 at 1 p.m. ET/10 a.m. PT


Participants can register for the event by visiting

Small businesses wanting information about AT&T products and services, including AT&T Mobile Website Hosting, can visit AT&T Small Business. For free business resources such as webinars, white papers, training, case studies and best practices, they can visit AT&T Small Business InSite.

Additionally, real-time information and updates can be found on the AT&T Small Business Facebook page and AT&T Small Business Twitter channel.