Answering the Sustainability Call: AT&T's Eco-rating System Now Appears In-store

AT&T Empowering Consumer Choice as Majority of Americans Welcome Product Sustainability Information to help with Purchasing Decisions of Devices

Dallas, Texas, July 30, 2012

After their initial debut at Mobile World Congress earlier this year, AT&T* eco-ratings are now in-store. Starting today, customers will begin to see a simple, easy-to-read-and-understand label attributed to all new AT&T-branded postpaid mobile devices. In addition to these new devices, 13 more from the existing portfolio will also be designated with an eco-rating.

This announcement comes on the heels of a survey conducted by AT&T in June of 2012, which notes that, all things being equal, 60 percent of those surveyed would consider the environmental impact of a device before making a purchase.

“AT&T’s eco-ratings give consumers product information they want,” said Jeff Bradley, senior vice president, Devices, AT&T Mobility. “Consumers want the best and fastest devices while being able to make an empowered choice about environmental impacts of the device. Our eco-ratings accomplish just that.”

The eco-rating system assesses 15 specific criteria drawn from five general categories of sustainability attributes - attributes include the usage of environmentally preferable materials, minimization of hazardous substances, energy efficiency, responsible end-of-life treatment and environmentally-responsible manufacturing. Device manufacturers submit an assessment of which of the 15 criteria the device meets. AT&T reviews this report and confirms the data reported. These criteria are then calculated into AT&T’s five-star system, with five stars being the highest. The 15 specific criteria include, for example, the percentage of post-consumer plastic used in the device, restriction of compounds such as lead, cadmium, mercury, nickel and antimony trioxide/antimony compounds and product energy efficient features.

Further explanation of the eco-rating system and information about the application of ratings to individual devices can be found by scanning an on-label QR code, by visiting any AT&T store or at AT&T’s consumer-focused sustainability site, EcoSpace.

The eco-rating system is just one example of AT&T’s commitment to engaging customers around sustainability. In the past year the company:

AT&T is committed to integrating sustainable business practices across its business and was recently added to Corporate Responsibility Magazine’s 12th Annual 100 Best Corporate Citizens List. AT&T was also included in the 2011 Dow Jones Sustainability North America Index (DJSI). Visit to learn more about sustainability at AT&T. Also visit to view AT&T’s interactive 2011 Sustainability Report.