Bike Share Program Pedals onto the AT&T Wireless Network

Social Bicycles to Launch Wirelessly Connected Bike Sharing Program

Dallas, Texas, October 04, 2012

Hailing a cab, catching a bus, or grabbing the subway won’t be the only options for catching quick and convenient transportation in cities across the country. Beginning this fall, Social Bicycles will begin using AT&T wireless networks to connect its affordable and intelligent bike sharing networks.

AT&T*  and Social Bicycles (SoBi) today announced that AT&T will be the exclusive mobile internet provider in the United States for their launch this fall in select markets in California, Idaho and New York.  Social Bicycles builds “smart bikes” that have an integrated locking system with GPS tracking and connectivity to the AT&T wireless network.  Users will be able to locate, reserve and unlock bikes through a mobile phone application on your smartphone or tablet; allowing for easy pick up and drop off anywhere.  Returns are as simple as finding any bicycle rack near your destination and checking it back in using the application.  

“SoBi and AT&T are making it easier than ever to get around town on a bicycle without the hassle of trying to locate a cycling station the old fashioned way,” said Chris Penrose, senior vice president, AT&T Emerging Devices. “With a smartphone or tablet, tourists and locals alike can quickly access the SoBi database to locate and reserve a bike that is connected to the AT&T wireless network.”

“Social Bikes is the first public bike share system that relies completely on a mobile network to track, locate and unlock bikes,” said Ryan Rzepecki, CEO, Social Bikes. “The SoBi system is the only technology that provides a solution for the entire spectrum of bike share. It’s affordable enough for small-scale deployments and robust enough to serve larger municipal deployments. We’re excited about the benefits AT&T network will add to the system.”

 For a fraction of the cost of station-based systems, SoBi provides advanced features like web and mobile reservations and real-time GPS tracking of the fleet.   Once a customer locates a bicycle, the system sends the user’s pincode to the bike to confirm and unlock the bike. Users can return the bike by locking it to any bicycle rack in the area.

Bike share is a form of active transportation which has benefits for both public health and sustainability.  SoBi’s software tracks C02 calories burned, emissions reduced, as well as dollars saved versus driving. 

Social Bicycles is launching in three markets this fall – Buffalo, NY, Sun Valley, ID, and San Francisco, CA. Additional markets are expected to go live in early 2013.

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