Arbitron Recognizes AT&T's Jennifer Jones
AT&T's VP Diversity Marketing honored for contribution to multicultural outreach
Dallas, Texas, October 30, 2012
Jennifer Jones, AT&T Vice President for Diversity Marketing and Home Solution Services has been recognized by Arbitron for her contribution to AT&T’s multicultural outreach.
Jones is responsible for AT&T’s overall marketing efforts targeted to diverse consumer segments, which includes African American, Hispanic, Asian American, as well as Americans with disabilities, LGBT, active and retired military, Gen X and Millennials.
"Jennifer has advanced AT&T's commitment to addressing the unique needs of diverse segments and integrating radio into the marketing mix for multicultural consumers," said Carol Hanley, EVP and Chief Sales and Marketing Officer, Arbitron Inc.
“I’m honored by Arbitron’s recognition of our efforts to reach diverse segments in relevant and culturally-appropriate ways,” said Jones. “At AT&T diversity and inclusion are part of our business strategy and are critical to our success.”