AT&T Receives Top Honors From the Association of Briefing Program Managers

Wins 2013 Program of the Year and is Recognized in Four Areas of Program Excellence

Dallas, Texas, May 22, 2013


AT&T* announced today that its Corporate Briefing Program has been awarded the 2013 Association of Briefing Program Manager’s (ABPM) highest honor - World Class Briefing Program of the Year -- demonstrating superior performance in marketing, planning, measurement and management.  The program also received a special recognition for innovation in measurement, awarded for the first time by the ABPM.
The AT&T Corporate Briefing Program (CBP) was recognized for its highly customized approach to planning customer briefings, targeting its audiences with the right content at the right time in the sales cycle, delivering strategic value to internal partners and external customers.

  • Management Excellence: The briefing program is recognized by senior management for its value and is an integral element in enhancing customer relationships and advancing strategic business and public policy priorities. 
  • Planning Excellence:  Briefing staff serves as consultative partners with account teams, designing strategic senior level briefings to ensure the briefing is relevant to each customer’s challenges, business operations and industry.
  • Marketing Excellence:  Use of experiential technologies including mobility tablets, digital signage, AT&T Connect® web conference and AT&T Telepresence Solution® showcase meaningful innovation from AT&T, while advancing program delivery.
  • Measurement Excellence:   The briefing program has developed a highly integrated and comprehensive measurement system to track strategic metrics and business contribution, including ROI.


“At AT&T, we are committed to creating, elevating and accelerating business through industry-leading, personalized customer briefings,” said Alicia Dietsch, Vice President of Marketing Communications at AT&T. “Our briefing center environment, including the Global Network Operations Center experience, executive dialogue and interactive demonstrations, engage customers and inspire them to transform their businesses through AT&T technology-enabled solutions.”

AT&T’s award-winning briefing program encompasses–

The ABPM fosters world-class standards, collaboration, insight and thought leadership for the briefing program industry and comprises more than 400 members from more than 100 Fortune 500 companies. The ABPM has developed 21 characteristics defining a world-class briefing program to inspire its members to reach the highest level of excellence within their own organizations.

“The ABPM has rigorous criteria that are aspirational for most briefing programs,” said Roxanne McCreery, President of the ABPM.  “The AT&T program team has not only attained our highest level of excellence, but successfully demonstrated their achievement to a panel of exacting jurors and is well deserving of our honor and congratulations.”