Bert Ogden Shifts into High Gear with AT&T Network Services Upgrade

Edinburg, Texas, August 20, 2007

AT&T Inc. (NYSE:T) has announced that Bert Ogden, one of the leading auto dealership groups in the Rio Grande Valley of Texas, has signed a three-year contract for AT&T to provide network and voice services. Under the terms of the agreement, AT&T will upgrade Bert Ogden's frame relay services to Multiprotocol Label Switching (MPLS)-based Virtual Private Network (VPN) services.

Bert Ogden, which is currently expanding, will benefit from the highly secure and scalable Internet Protocol (IP)-based infrastructure of AT&T's MPLS network. The solution allows for seamless integration of new locations, which will be important when Bert Ogden brings the new Fiesta Chevrolet location online. Currently under construction on 17 acres at the corner of Trenton Road and Expressway 281 in Edinburg, the new 32,000-square-foot facility is scheduled to open before Labor Day.

Like other retailers, Bert Ogden has seen consumers increasingly comfortable shopping and purchasing online at AT&T's networking solution, which has achieved the industry's highest levels of reliability and redundancy, will enhance the ability to shop from anywhere at anytime.

"We are proud to be implementing leading-edge technologies to support the most important aspect of our business: communications with our customers and between our various operating locations," said Robert Vackar, chief executive officer of Bert Ogden. "The network services upgrade delivered by AT&T will provide the robust and reliable service that we need to stay connected around the clock."

Bert Ogden has a total of six dealerships located throughout the Rio Grande Valley, and AT&T's MPLS VPN service enables unified real-time communications across all locations. AT&T's fully managed network will allow Bert Ogden to prioritize mission-critical data traffic between locations, which in turn will provide customers with faster and more efficient service.

In addition to the VPN solution, AT&T will also provide Managed Internet Service (MIS), as well as local and long distance voice services. AT&T MIS supports constant, real-time access to the Internet across the network.

Note: This AT&T release and other news announcements are available as part of an RSS feed at

Related Media Kits: Related Fact Sheets:
Related News Releases: Web Sites:

About Bert Ogden Dealerships
Established in 1970, Bert Ogden Dealerships serve the Rio Grande Valley of Texas with cars and trucks to satisfy every taste from BMW, Buick, Cadillac, Chevrolet, Chrysler, Dodge, GMC, Hummer, KIA, Mazda, Nissan and Pontiac. Bert Ogden's dealerships are located in Edinburg, Harlingen, McAllen and Mission, Texas. For more information, visit

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at

© 2007 AT&T Knowledge Ventures. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Knowledge Ventures.