AT&T Wins $2.16 Million Contract for Integrated Network Services from Herff Jones

Manufacturer of Products That Promote Recognition, Education and Motivation Enhances Operational and Internet Efficiencies With One Simple Contract From AT&T

Indianapolis, Indiana, January 9, 2008

AT&T Inc. (NYSE:T) has announced that Herff Jones has awarded AT&T a three-year $2.16 million contract for a suite of managed, integrated network services. The agreement for AT&T Business Network (ABN) integrated solutions includes long distance and local voice service, managed Internet service (MIS) and Virtual Private Network (VPN) services.

ABN services are designed to accommodate growth in communications and networking needs and to allow effortless shifts in technology to quickly meet the demands of a 24/7 global marketplace. ABN brings Herff Jones' corporate and Web network services together to streamline operations as another year of academic and athletic milestones drives its in-person and Web business.

Herff Jones has been a valued provider to high schools, college campuses, playing fields and other arenas around the country. Herff Jones, an Indianapolis-based corporation in its 88th year in business, is a leading manufacturer and publisher of educational products, recognition awards and graduation-related items for the school market in North America. The Herff Jones product lines include yearbooks, class rings, medals and awards, diplomas, graduation announcements, caps and gowns, school photography and instructional materials.

Approximately 4,000 employees manufacture Herff Jones products in 19 U.S. plants. Those products are sold through a network of 800 sales representatives. Herff Jones is one of the nation's leading 100 percent employee-owned corporations and employs approximately 560 employees in the Indianapolis area.

A large portion of Herff Jones' orders and data traffic comes through its Web site. Herff Jones' AT&T MIS services are optimized and provide reliable transport across the Web. AT&T's experts proactively monitor the Herff Jones network and provide end-to-end management to maintain Herff Jones' reliable Internet access. Herff Jones' MIS services also are backed by around-the-clock customer support, easing the management headaches associated with heavy Internet use.

While enhancing Herff Jones' Web traffic, AT&T also connects the company's 19 national locations with AT&T's Multiprotocol Label Switching (MPLS)-based VPN services. Enabling wide area network connectivity, AT&T's VPN services let Herff Jones efficiently meet the connectivity demands from its employees. The MPLS architecture creates a highly scalable backbone that sets up Herff Jones to easily be available for this year's moments of achievements and meet the demands of the future.

"Herff Jones' reputation and our products are based on the highest standards of quality. That's why we feel our partnership with AT&T makes good business sense as AT&T has delivered quality solutions to Herff Jones and has demonstrated excellent customer service," said Gary Caldwell, Chief Information Officer. "As our customers continue to connect with us — in person and on the World Wide Web — our employees can operate efficiently and confidently and our focus can remain on the customer and celebrating their achievement."

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About Herff Jones
The Herff Jones tradition is about rewarding academic and athletic excellence with world class symbols of achievements. Since 1920, Herff Jones has been providing commencement regalia, announcements, rings, frames, and other recognition products to honoring the milestones and memorable moments in life. Offering a diverse product range, Herff Jones share a common goal: to honor tradition and reward achievement. For more information, visit

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at

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