Valentine's Day Most Popular Texting Holiday of the Year

AT&T Reports More Text Messaging Sent on Valentine's Day in 2007 Than on Thanksgiving, Christmas and New Year's Holiday

San Antonio, Texas, February 12, 2008

Candy hearts, watch out. The choice du jour for sending a short and sweet missive to your Valentine is a text message. AT&T Inc. (NYSE:T) has announced that, according to data released by AT&T, Valentine's Day is the most popular holiday for text messages.

In 2007, AT&T recorded a 33 percent spike in text messaging traffic on Valentine's Day. That beat increases in text messaging traffic recorded on Thanksgiving Day (21 percent), Christmas (30 percent) and the New Year's holiday (26 percent).

"Today's etiquette allows for serious or meaningful messages, like those sent on holidays, to be sent via text messages," said Mark Collins, vice president of Data Marketing for AT&T's wireless unit. "These data points are additional evidence of how influential mobile phones have been, and continue to be, in shaping cultural norms."

Shorthand has emerged to accommodate people who send well-wishing text messages to loved ones. Lingo likely to be exchanged by flying fingers this Valentine's Day includes:

2G2BT[Too good to be true]IWALU[I will always love you]
4EAE[Forever and ever]KOTC[Kiss on the cheek]
4U[For you]KOTL[Kiss on the lips]
AML[All my love]MUSM[Miss you so much]
FTBOMH[From the bottom of my heart]TY[Thank you]
GNSD[Good night, sweet dreams]TOY[Thinking of you]
H2CUS[Hope to see you soon]URH[You are hot]
ILU[I love you]UW[You're welcome]
IMU[I miss you]XOXOXO[Hugs & Kisses]
ISLY[I still love you]

Percentage increases in text message traffic were calculated by comparing day-of volume with the preceding seven-day period, with the effect of natural growth rate removed.

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