AT&T Launches College Mobile Applications Developer Contest

'Big Mobile on Campus Challenge' to Award $10,000 Scholarship to Winner

San Antonio, Texas, Sunnyvale, California, April 1, 2008

AT&T Inc. (NYSE:T) today announced the launch of a unique contest for full-time college students and staff to develop innovative and creative mobile applications that enhance academic performance, build campus community and help to improve campus security operations.

Called the Big Mobile On Campus Challenge, the contest is open to all full-time students and full- or part-time staff at a four-year public or private accredited, nonprofit college or university in the continental United States. Entrants must be 18 or older and legal residents of the continental U.S.

"Life at light speed is an everyday routine for most college students, whether they are rushing to class, cramming for a test or hanging out with their friends," said Bill Archer, chief marketing officer for AT&T Global Business Services. "Big Mobile On Campus Challenge is a way to encourage some of the brightest minds at our colleges and universities to develop the next great mobile applications to help students be more productive, as well as enhance their lifestyle."

The contest opens April 1, 2008, and closes Aug. 31, 2008. After a judging period in September, the winner will be announced in October and receive a $10,000 scholarship — given to an individual or divided among the team members who developed the application — at the EduCause Annual Conference Oct. 28 — 31, 2008, in Orlando, Fla.

If a staff member wins the award as an individual or is on the winning team, she or he will receive cash compensation. The winner(s) will also receive a device of choice for each entrant and an all-expense-paid trip to EduCause.

The Big Mobile On Campus Challenge seeks applications in three categories: social networking, academics, and safety and security. AT&T will choose three finalists in the three categories and then pick the top three overall. The two runners-up — either as an individual or team — will receive a $5,000 scholarship and device of choice for each entrant.

The contest is just one example of AT&T's efforts to bring new and exciting applications and services to its wireless customers. This week at CTIA — the wireless industry's annual conference — AT&T is holding its third annual Fast-Pitch program, in which more than 100 wireless developers present new applications for consideration to be placed on AT&T's network.

Last month, AT&T introduced a new Web site,, that brings together — for the first time — detailed, easy-to-navigate information on the extensive choices that AT&T offers to consumers and businesses in handsets, applications and much more. It also features innovative, industry-leading resources for developers of wireless applications.

In a competitive analysis of the developer relations programs of major wireless carriers and device manufacturers published last year by Evans Data Corp., AT&T ranked first among carriers for its overall program.

For more information on the Big Mobile On Campus Challenge, please visit

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