AT&T, Build-A-Bear Workshop Ink Three-Year Deal

AT&T Keeps Build-A-Bear Workshop Connected

St. Louis, Missouri, April 16, 2008

AT&T Inc. (NYSE:T) today announced that Build-A-Bear Workshop® has signed a three-year contract with AT&T for networking services.

AT&T is responsible for providing Virtual Private Network (VPN) services and fully managed Multiprotocol Label Switching (MPLS)-based Wide Area Network (WAN) services to connect the Build-A-Bear Workshop retail stores with the company's headquarters and warehouse — also known as the World Bearquarters and the Bearhouse.

"Internet connectivity is very important to Build-A-Bear Workshop," said Dave East, director of Network Services for Build-A-Bear Workshop. "It not only helps to control costs, but its impact extends to our company's retail operations and, ultimately, to our Guests. AT&T stood out as the provider that we could trust to deliver high speed, reliable network service."

Build-A-Bear Workshop relies upon the AT&T network for day-to-day business connectivity as well as its high speed network connection — allowing Build-A-Bear Workshop to decrease transaction times for its customers.

In the retail industry, network connectivity is critically important because stores need network access to serve customers and run transactions, and warehouses and shipping companies need open communications lines to keep accurate inventory. AT&T's network provides a secure and reliable connection for the Build-A-Bear Workshop stores across the country, the World Bearquarters and the Bearhouse.

AT&T also provides Internet connectivity for™, a recently launched online world in which Build-A-Bear Workshop guests can bring the furry friends they make in the stores to life online at no charge. launched in December 2007 and already boasts more than 2.7 million citizens.

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Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. The company currently operates more than 370 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom, Ireland and France, and franchise stores in Europe, Asia, Australia and Africa. Founded in St. Louis in 1997, Build-A-Bear Workshop is the leader in interactive retail. Brands include make-your-own Major League Baseball® mascot in-stadium locations, Build-A-Dino® stores and friends 2B made® doll locations. In December 2007, Build-A-Bear Workshop extended its in-store interactive experience online with the launch of its virtual world at Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $474 million in fiscal 2007. For more information, call 888.560.BEAR (2327) or visit the company's award-winning Web sites at and

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at

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