The Roomplace Selects AT&T for Network Services

AT&T Will Serve as Primary Network and Data Services Provider for Illinois-Based Furniture Retailer

Lombard, Illinois, May 16, 2008

AT&T Inc. (NYSE:T) announced a new contract to provide network services to The RoomPlace. The Lombard-based company operates 22 stores in Chicago, suburban Chicago and Indiana.

Under the terms of the three-year contract, AT&T will serve as The RoomPlace's primary network and data transport services provider. AT&T will equip 27 sites in all, including hosted data and disaster recovery centers and a state-of-the-art distribution center, by using AT&T's Multiprotocol Label Switching Private Network Transport (MPLS PNT) service and Ethernet Dedicated Internet Access on AT&T's OPT-E-MAN® service, a switched Ethernet service.

The RoomPlace's PNT service will be a managed network solution that will provide secure, fully meshed connectivity that's accessible simultaneously from all locations.

The OPT-E-MAN optical transport solution will be used by The RoomPlace to enhance Internet access and other real-time communication among its locations. By switching to the OPT-E-MAN scalable service, The RoomPlace will be equipped to meet demand for expanded bandwidth and will have the redundancy to protect its communications against interruptions.

"We're committed to creating a customer experience unlike any other furniture retailer," said Michelle Pacynski, chief information officer of The RoomPlace. "The solution provided by AT&T is going to support this by improving data and voice communications with more thorough order processing, inventory control and call center management."

Each location will enjoy the benefit of AT&T's secure Virtual Private Network (VPN) services, which will allow access to more data. The result will be faster, streamlined operations via an improved Enterprise Resource Planning application. Customers will experience faster deliveries and better response to product offerings.

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About The RoomPlace
Founder Sam Berman sold furniture door-to-door before opening his first store in Chicago in 1912. Until 1985, The RoomPlace opened as a single store in the Windy City. Today, headquartered in Lombard, Ill., The RoomPlace operates 20 stores in Chicagoland, including three showrooms in metro Chicago; 14 in suburban Chicago; and single showrooms in Rockford, Ill., and Merrillville and Mishawaka, Ind. The company's newest showrooms opened in early 2008 and are located in Greenwood and Castleton, Ind. The company also operates a state-of-the-art distribution center in Woodridge, Ill. The RoomPlace showrooms create a retail environment unique and inviting to today's furniture customer. One-of-a-kind designs create an environment unlike those found in traditional furniture retailers. For more, visit The RoomPlace online at

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked No. 1 on Fortune magazine's World's Most Admired Telecommunications Company list and No. 1 on America's Most Admired Telecommunications Company list. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at

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