AT&T Earns High Marks in Small Business Services Report from Leading Market Research Firm
Several AT&T SMB-Specific Programs Cited as Differentiators in Marketplace
San Antonio, Texas, June 17, 2008
In recognition of its strategy to provide small businesses with the same high level of service as larger enterprise customers, AT&T Inc. (NYSE:T) was rated favorably this week in a comprehensive analysis of wireless carriers by leading telecommunications consultant IDC. The report, "Worldwide Mobile Operator 2008 Vendor Analysis: Best Practices in Serving the SMB,¹" indicated that IDC looks to AT&T to emerge as the leader in the U.S. in the mobile small business space during 2008.
The analysis cited several programs and services launched by AT&T in the past year as differentiators, best in breed or game changing. These include AT&T's small business-dedicated customer care, sales and marketing teams, the AT&T "Exclusively Business" program, the OnwardSmallBiz center Web portal, AT&T BusinessTalk®, and BlackBerry® Professional Software.
"AT&T is making a significant commitment to the SMB segment and it has a cohesive strategy in place to address this integral part of the U.S. wireless market," said Carrie MacGillivray, senior analyst, SMB Markets: Mobility, for IDC. "IDC believes that AT&T has a strong set of programs targeted to small businesses that will continue to evolve and position the company favorably in the marketplace."
"We are gratified that an important, independent third party such as IDC maintains a positive view of AT&T's activities in the mobile small business space," said Kent Mathy, president, Small Business, for AT&T's wireless operation. "AT&T views the small business segment as a key area of growth, and it's one to which we've committed considerable resources. Our strategy is a simple one: Treat small business customers just like their larger enterprise brethren with wireless services and programs built especially for small businesses backed by world-class sales and support teams that are in place only to serve them."
For more information regarding AT&T's mobile small business offerings, visit http://www.wireless.att.com/businesscenter/business-programs/small.
For the complete array of AT&T offerings, visit www.att.com.
¹IDC, Worldwide Mobile Operator 2008 Vendor Analysis: Best Practices in Serving the SMB," Doc # 212091, May 2008
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