AT&T Wins Industry Gold Award for Customer-Centric Approach to Organization Transformation

Dallas, Texas, El Segundo, California, September 29, 2008

AT&T, Inc. (NYSE:T) today announced it was named winner of the Gold Award for Organizational Transformation in the first-ever Gartner & 1to1Media Customer Awards. AT&T received the award during the annual Gartner CRM Summit, September 10 in Washington, D.C.

This joint awards program from 1to1 Media, a division of Peppers & Rogers Group, and Gartner, Inc. is designed to establish a standard of excellence for customer-focused organizations and honor those companies that have recently implemented a successful customer-based business strategy with resulting business impact.

AT&T was recognized for demonstrating not only the highest user adoption of a customer-centric approach to business, strongest executive support, and most effective process improvements, but also the strongest outcomes as a result of those changes. AT&T also was cited for improving or adding customer-focused processes, creating or enhancing a customer-centric culture and adding or upgrading supporting technologies.

"We are honored to be recognized by Gartner and 1to1 Media for our customer-focuses processes and customer-centric culture," said John Cushman, vice president AT&T eSales and Service. "As a result of our efforts, customer satisfaction scores for eSales and Service have improved by 20 percent."

AT&T's eSales and Service customer satisfaction initiative began in April 2007 and continued through early 2008. It consisted of companywide deployment of customer support programs to address AT&T's growing base of multinational customers in numerous countries and languages, as well as the integration of platforms, tools and services from four legacy companies and their Sales organizations. The corporate-wide initiative is another example of AT&T's commitment to deliver a world-class customer experience.

"The Gartner & 1to1 Customer Award winners understand that customers are a company's scarcest resource," said Ginger Conlon, editor-in-chief of 1to1 Media magazine. "The companies being honored show that a unique combination of such strategies as boosting employee engagement, building an enterprise-wide view of customer information, and transforming data to actionable insight allows them to deliver a common result: an exceptional customer experience that drives profitable growth."

About 1to1 Media
1to1 Media is the premier source for best practices, thought leadership, and trends on how to maximize enterprise value through customer relationships. Through case studies and in-depth features, the publication helps readers define and implement CRM initiatives that will create a long-term, sustainable competitive advantage. More information can be found at

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked No. 1 on Fortune magazine's World's Most Admired Telecommunications Company list and No. 1 on America's Most Admired Telecommunications Company list. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at

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