AT&T Shares Results from 2008 Parent-Child Texting Survey
Survey Shows Parents Are Learning to Text From Their Kids; Children Like Privacy, Cool Factor, Efficiency of Texting
Dallas, Texas, October 8, 2008
Text messaging is truly a family affair. AT&T Inc. (NYSE:T) has announced results from a recent survey commissioned by the company, and it reveals that text messaging is not just for the young. Many parents view text messaging as a convenient way to stay connected with their children. The survey, conducted by Synovate, sought to better understand how and when parents text with their children and vice versa.
"Text messaging has proved to be a powerful tool to help parents and kids close the communications gap," said Alecia Bridgwater, director of Messaging for AT&T's wireless unit. "Not only does text messaging allow parents to enter their child's world, but it provides an unintrusive way for families to stay in touch throughout the day as needed, whether it's coordinating schedules, sending reminders about doctor's appointments or just texting a 'thinking of you' message."
Not surprisingly, children text most often with their friends, and parents text most often with their children. Seventy-nine percent of parents surveyed said they text with their children most often to tell them to come or phone home, representing the most common type of parent-child text message. Children, on the other hand, said they text their parents most often to tell them when they're going to be home (88 percent).
"Texting is sometimes the easiest way to keep track of my kids," said Janet Sturley, a mother of three. "They're so much more likely to respond quickly to a text message, and it's the most convenient and inexpensive way to keep tabs on them. I've become extremely fluent in the language of text."
The survey showed that both parents and children have positive opinions about text messaging. For example:
- Most parents agreed that their children are more likely to keep them informed of their activities or whereabouts with text messaging (76 percent).
- Most parents think that their children are more likely to respond to a text message (73 percent).
- Half of parents surveyed think that text messaging makes them a "cool" parent (50 percent).
- For children, text messaging is easier than calling friends (84 percent) and makes it easier to tell their parents where they are (82 percent).
- Children like the privacy of text messaging (65 percent), the cool/hip factor (49 percent) and that it's a better use of time than calling (48 percent).
AT&T offers a variety of messaging plans that fit your unique wireless needs. Two unlimited plans, Messaging Unlimited and Messaging Unlimited for Families, give you the freedom to send as many messages as you want — text, instant messages, picture and video — for one low monthly price. For more information, visit www.att.com/textmessaging.
The survey was conducted online by Synovate during July 22-Aug. 4, 2008, with 1,048 online interviews conducted among parents and 1,022 online interviews conducted among children/young adults.
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