AT&T Unveils First Experience Store in Palm Beach County

New Store in West Palm Beach Defines Meaning of Customer Experience; AT&T Products and Services Brought to Life under One Roof

West Palm Beach, Florida, November 21, 2008

AT&T Inc. (NYSE:T) today announced the opening of the first AT&T Experience StoreSM in Palm Beach County and the second in the state. The store, located in Okeechobee Plaza at 1862 Okeechobee Boulevard in West Palm Beach, provides a new way for visitors to experience and shop for communications and entertainment services.

The 6,400-plus-square-foot store is larger than the typical AT&T retail store and features several new retail concepts. The store is part of the transition from a wireless-centric space to a high-energy retail format that showcases AT&T's extensive portfolio of wireless, broadband, video and wireline products and services, such as AT&T U-verseSM services.

"The AT&T Experience Store in West Palm Beach is what AT&T is all about," said Rich Guidotti, vice president and general manager of AT&T's South Florida wireless operations. "All of the communications and entertainment products that consumers want are in one place and under one roof."

The AT&T Experience Store features a fully integrated media experience, including three integrated Experience Stations that encourage customer interaction with cutting-edge wireline, wireless and converged services. In addition, knowledgeable store personnel — a total of 30 — are on hand throughout the store and around each station to guide consumers through product trials and purchasing decisions.

Each AT&T Customer Experience Station features:

  • AT&T Advanced TV Zone. Customers can view AT&T U-verse TV and AT&T | DISH Network® service demonstrations, enabling them to test-drive Web-based and wireless remote access features, High Definition (HD) programming and browse an extensive Video On Demand catalogue.
  • AT&T Home Connections. Customers can browse the Internet, customize AT&T home-page portals and test AT&T Remote Monitor through a remote in-store camera.
  • Entertainment and Style. Customers can review the latest and greatest 3G wireless devices that allow users to download music, stream video and surf the Web.
  • Productivity Solutions. Geared toward road warriors and small business owners, customers can test wireless phones, BlackBerry® devices, smartphones, GPS and Bluetooth® accessories by using e mail and Microsoft Corp. applications.
  • Talk, Text and Browse. Customers can try out GoPhone®, our popular prepaid service, and an assortment of wireless handsets.

"From the moment customers enter to the moment they leave, they will be able to experience AT&T's full suite of services for the first time," said Marshall Criser III, president of AT&T Florida. "The new West Palm Beach store is part of a key initiative in the company's ongoing commitment to integrate its wireline and wireless operations and give consumers greater convenience and a streamlined approach to the way they purchase and interact with our products."

Other unique features of the West Palm Beach AT&T Experience Store include more than a dozen screens throughout the store that highlight AT&T products and services, encourage direct customer interaction and allow store personnel to "show and tell." Digital messages that inform customers about the variety of lifestyle, product and feature benefits are displayed on 40 inch LCD screens. Two cueing screens let customers know their place in line for assistance. A series of touch-screen Information Stations also provide valuable information to assist employees and customers during the sales process.

The AT&T West Palm Beach Experience Store is the second AT&T Experience Store to open in Florida. The first opened on Miracle Mile in Coral Gables on June 30, 2008. AT&T has opened nine Experience Stores in the nine-state Southeast Region and 25 nationwide. Operating hours for the AT&T Experience Store in West Palm Beach are 9 a.m. – 8 p.m. Monday through Friday, 9 a.m. – 8 p.m. on Saturday, and 10 a.m. – 6 p.m. on Sunday. Beginning Nov. 28, hours will be extended for the holidays:

  • Nov. 28: 7 a.m. – 9 p.m.
  • Nov. 29 – Dec. 30: 9 a.m. – 9 p.m., Monday through Saturday and 10 a.m. – 6 p.m. on Sunday.

AT&T has approximately 330 retail locations throughout South Florida, including company-owned stores, agents and national retailers.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked No. 1 on Fortune magazine's World's Most Admired Telecommunications Company list and No. 1 on America's Most Admired Telecommunications Company list. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at

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