AT&T Opens the Call to Innovation

Fast-Pitch Platinum Awards Contest Will Return to CTIA Wireless 2009; Entry Deadline is March 10

Dallas, Texas, February 12, 2009


Continuing its commitment to openness and innovation, AT&T* today announced its Fast-Pitch Platinum Awards contest will return to CTIA Wireless 2009 in Las Vegas on April 1-2. The contest, in its fourth year, is hosted by devCentral, AT&T's official resource for development.

The Fast-Pitch Platinum Awards contest is designed to identify the country's most innovative wireless applications. Developers of the best applications, content and enterprise solutions will be rewarded with cash prizes, given the opportunity to go to market with AT&T and earn the coveted title of 2009 Fast-Pitch Platinum Award winner.

AT&T will award a total of $70,000 in cash prizes, including $25,000 and inclusion in an AT&T distribution channel for first-place winners in the consumer and enterprise categories. Two runners-up in each of those categories will win $5,000.

"Openness is about offering all of our customers great choices in applications, devices, operating systems and much more," said Mark Collins, vice president-Voice and Data Products, AT&T Mobility and Consumer Markets. "The Fast-Pitch contest helps us identify and encourage the best of our country's creative technical talent, so we can rapidly deliver the benefits of that creativity to our customers."

AT&T, for the fourth year in a row, is now accepting registrations for its unique Fast-Pitch program, which is open to developers so they can present new and exciting applications that may ultimately find their into the handsets of AT&T's wireless customers. Fast-Pitch lets developers briefly present their applications to judges, who then decide if an application merits further consideration.

Fast-Pitch sessions will take place at CTIA Wireless 2009 from April 1-2 in Las Vegas. The deadline for submissions is midnight Pacific time on March 10. Developers can enter only one contest category at An AT&T representative will contact presenters in mid-March to schedule Fast-Pitch meetings. Those invited to present will have five minutes to pitch their applications to a consumer panel of judges and 10 minutes to present to an enterprise panel of judges in private meeting rooms. Content and applications must be presented on a working handset.

"Fast-Pitch has been an extremely successful program in helping us to find unique and innovative applications that serve our customers," said Collins. "Through this contest, we are able to seek out the best wireless applications for consumer and business customers."

AT&T is the first major wireless carrier to create a developer relations program and now has more than 20,000 developers registered in its program. AT&T offers its customers all of the world's major mobile operating systems, working with developers to create applications and content for BlackBerry®, iPhone, Microsoft Windows Mobile, Java, Palm OS and Symbian.

All of AT&T's mobile applications operate on its GSM network, the de facto world standard in mobile communications used by more than 88 percent of wireless users worldwide. GSM is inherently open, making it easy for developers and carriers to bring innovative applications to consumers.

AT&T also offers a Wireless Reference Architecture Guide, one of the most comprehensive resources in the industry to help developers create wireless applications. The guide — which can be accessed online at AT&T's developer portal, devCentral — includes a wealth of information on all aspects of wireless technology, from operating systems to application life-cycle management.

With 10 sections, the guide provides developers with information on topics such as wireless network security, wireless network technology and emerging trends, wireless gateways, and the wireless application protocol (WAP) environment.

Developers interested in participating in the 2009 Fast-Pitch at CTIA should register online at Those interested in a copy of the Wireless Reference Architecture Guide should go to ATT's developer portal, devCentral, at

* AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services, the nation's fastest 3G network and the best wireless coverage worldwide, and the nation's leading high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of their three-screen integration strategy, AT&T operating companies are expanding their TV entertainment offerings. In 2008, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine's lists of the World's Most Admired Companies and America's Most Admired Companies. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at

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