AT&T Scores Slam Dunk with Live Mobile TV Coverage of Men's NCAA March Madness Games

Fans Don't Have to Miss a Minute of the Action with AT&T Mobile TV

Dallas, Texas, March 18, 2009


College basketball fans can now catch all 63 games of the NCAA Division I Men’s Basketball Championship from the first round through the national championship even when they’re not in front of a TV. AT&T* (NYSE:T) today announced live NCAA Division I Men’s Basketball coverage available on AT&T Mobile TV as the result of AT&T’s agreement with CBS and FLO TV , which powers AT&T Mobile TV.

Beginning March 19 – the beginning of the first round – AT&T Mobile TV subscribers will be able to catch every shot, steal, slam dunk and buzzer-beater directly from their cell phones through up to four additional seasonal channels aired by FLO TV. Coverage will include game highlights, score recaps and analysis from CBS Sports in broadcast quality on users’ cell phones — similar to the experience of watching from their home TVs.

AT&T is offering new AT&T Mobile TV subscribers a two-month free trial**, as well as a special promotion on one of its most popular AT&T Mobile TV compatible handsets, the LG Vu, currently on sale for $49.99 after mail-in rebate1.

In addition to exclusive coverage of the men’s tournament, subscribers enjoy mobile access to full-length television programming and sporting events from several leading entertainment brands.

Additionally, AT&T | DIRECTV customers can subscribe to DIRECTV’s exclusive NCAA® MEGA MARCH MADNESS® that supplements CBS Sports’ exclusive live network coverage of the 2009 NCAA Division I Men’s Basketball Championship, and provides exclusive access to all live out-of-market games. Available to residential customers for $69, NCAA MEGA MARCH MADNESS offers 37 Tournament games from the first round through the Sweet 16® and is the only way television fans can see on television all 64 games of the NCAA Tournament, starting with the Opening Round game on March 17 and concluding with the championship game from Detroit, Mich., April 6.

NCAA MEGA MARCH MADNESS offers a host of interactive features enabling viewers to watch up to four live broadcasts on one screen with the ability to tune directly to any of the games, along with a scoreboard displaying the status of all current round match-ups. Fans with interactive receivers can make and track their own Bracket picks and see every score from every game in the Tournament.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services, the nation’s fastest 3G network and the best wireless coverage worldwide, and the nation's leading high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of their three-screen integration strategy, AT&T operating companies are expanding their TV entertainment offerings. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine’s list of the World’s Most Admired Companies. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at

About the NCAA
The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 400,000 student-athletes at more than 1,000 member colleges and universities. Each year more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit and for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes. The NCAA is proud to have AT&T as an official Corporate Champion.

© 2009 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

**Monthly access packages for AT&T Mobile TV begin at $15 per month for the Basic Package, which includes unlimited access to Mobile TV. Customers who take advantage of the two-month free trial will be billed $15 per month for the Basic Package when the trial period ends. Consumers who do not wish to continue their subscription to AT&T Mobile TV must cancel by calling customer care or dialing 611 before the two-month free trial is complete to avoid incurring charges.

***NCAA, March Madness and Sweet 16 are trademarks owned or licensed by the NCAA
© 2009 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

1Pay $99.00 and after mail-in rebate receive $50.00 AT&T Promotion Card. 2-year agreement and $35.00 (mo.) data package required. Card valid for 120 days wherever major credit cards accepted. May be used to pay wireless bill. Not redeemable for cash and cannot be used at ATMs or gas pumps. Some restrictions and other charges apply. See terms at store or at

Limited-time offer. Other conditions & restrictions apply. See contract, rate plan brochure and rebate form at store for details. Subscriber must live & have a mailing addr. within AT&T’s owned wireless network coverage area. Up to $36 activ. fee applies. Equipment price & avail may vary by mrk & may not be available from independent retailers. Data Package may be cancelled anytime. Early Termination Fee: None if cancelled in the first 30 days, but a restocking fee up to $20 may apply; thereafter up to $175. Some agents impose add’l fees. Unlimited voice services: Unltd voice svcs are provided solely for live dialog between two individuals. No additional discounts are available with unlimited plan. Offnet Usage: If your mins of use (including unltd svcs) on other carriers’ networks (“offnet usage”) during any two consecutive months exceed your offnet usage allowance, AT&T may at its option terminate your svc, deny your contd use of other carriers’ coverage, or change your plan to one imposing usage charges for offnet usage. Your offnet usage allowance is equal to the lesser of 750 mins or 40% of the Anytime mins incl’d with your plan (data offnet usage allowance is the lesser of 6 MB or 20% of the KB incl’d with your plan).
AT&T Promotion Card:
Allow 60 days for fulfillment. You must be customer for 30 consecutive days to receive Promotion Card. Offer expires April 6, 2009.

AT&T | DIRECTV NCAA MEGA MARCH MADNESS: Blackout restrictions and other conditions apply. Games broadcast by your local CBS affiliate cannot be viewed with this subscription. Actual number of games varies by market. To access NCAA® MEGA MARCH MADNESS® games in HD, a DIRECTV Slimline Dish, along with DIRECTV HD receiver, HD television equipment and a qualifying programming package are required. For full functionality, a D10 (or later) model interactive DIRECTV Receiver is required.