AT&T Unveils New Wireless Store in Portland

Store Offers Hands-On, Interactive Retail Experience for Customers

Portland, Maine, April 8, 2009


As people’s lives become increasingly mobile and fast-paced, and to address the growing demand for advanced wireless data products and services, AT&T* today announced the opening of a new wireless retail store in Portland.

The store, located at 211 Marginal Way next to Planet Dog, has a state-of-the-art, hands-on design to engage customers and provide a “try before buy” service experience. Trained sales consultants can provide demonstrations of a wide range of wireless products including the new Samsung ImpressionTM and the Blackberry BoldTM. Shoppers can also test out various advanced wireless data applications including GPS navigation, side-loading music, or managing photos.

The new store is part of AT&T’s overall investment in the state. From 2006- 2008, AT&T’s total capital investment in its technology infrastructure in the state of Maine was nearly $70 million.

"AT&T is committed to creating economic opportunity in the state of Maine by expanding critical wireless access, providing faster and better options for everything from reaching emergency services to conducting business to sharing information with family and friends,” said William Leahy, vice president of Atlantic region legislative and regulatory affairs for AT&T.

Late last year, AT&T announced the launch of its 3G wireless network in key parts of Maine, offering consumers and businesses broadband-like speed and access to the latest interactive voice, video and data applications. AT&T operates the nation’s fastest 3G network, according to recent data compiled by leading independent wireless research firms. Customers in Portland, South Portland, New Gloucester, Gray, Westbrook, Gorham, Cape Elizabeth, Raymond, Brunswick, Cumberland, Freeport, Windham, Yarmouth, North Yarmouth, Scarborough, Falmouth, West Bath, Topsham, Woolwich, Kittery, Wells, Saco, Sanford, Arundel, North Berwick, South Berwick, Biddeford, Hollis Center, Lyman, York, Kennebunk, Eliot, Buxton, Alfred, Old Orchard Beach can now benefit from AT&T’s 3G network.

“Our new Portland store design redefines the wireless sales experience by showcasing our wide portfolio of advanced wireless voice and data products in an innovative way that lets customers touch and feel today’s exciting new services,” said Steve Krom, vice president and general manager of AT&T New England.

The Marginal Way store in Portland is led by industry veteran Melody Pierce and has a staff of seven employees who are trained to assist customers — both business and consumer — with purchasing decisions, customer service and technical support. Hours of operation are Monday through Saturday 9:00 a.m. – 7:00 p.m., Sunday 11:00 a.m. – 6:00 p.m.

The store will celebrate with a ribbon cutting on Wednesday, April 8 at 8:30 a.m. followed by a formal Grand Opening on Friday April 10th, complete with guest DJ from WJBQ from 12 – 2 p.m. and special device offers for customers.

AT&T has 9 retail wireless locations in Maine located in Auburn, Brunswick, Ellsworth, Portland, Saco, Scarborough, South Portland and Windham. In addition, AT&T’s wireless products and services are available in national retailers including Radio Shack, Best Buy, and Wal-Mart and at authorized retail locations across the region and online at

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T, Inc.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services, the nation’s fastest 3G network and the best wireless coverage worldwide, and the nation's leading high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of their three-screen integration strategy, AT&T operating companies are expanding their TV entertainment offerings. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine’s list of the World’s Most Admired Companies. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at

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