AT&T Rocks Three Screens with Live Stream of Three-Day Coachella Valley Music & Arts Festival April 17-19

Paul McCartney's Performance to be Webcast Live at AT&T Music and Simultaneously Streamed to Handsets of AT&T Wireless Customers

Dallas, Texas, April 16, 2009


One iconic brand. One legendary music festival. Three days of amazing music from an all-star line-up of performers! There’s just one question: Are you ready for the 2009 Coachella Valley Music & Arts Festival?

From April 17-19, AT&T Music will rock computer screens from coast-to-coast with a daily live stream of a variety of artists performing at Coachella 2009. The complete performance lineup for the live webcast will soon be available at and will include Paul McCartney, The Killers, The Cure, Morrissey, Franz Ferdinand, M.I.A and many, many more. Select archived performances also will be made available on AT&T Music, on AT&T U-verseSM TV and through CV on AT&T* wireless devices following the festival.

Rock legend Paul McCartney will be the headlining act on Friday, April 17. AT&T will exclusively stream 45 minutes of his performance live at AT&T Music and on select wireless handsets of AT&T customers via MobiTV and MobiVJ. AT&T wireless customers with a compatible handset can get a link to download MobiTV on their mobile phones by texting “TV” to 386 (standard text and data messaging charges apply). Or, customers can visit AT&T MEdia Mall from their handsets or online at to download MobiTV or MobiVJ. All fans can watch the video online at

“We strive to bring consumers innovative opportunities to experience their favorite music festivals when they want, where they want and how they want,” said Dan York, executive vice president of content and programming, AT&T Converged Services. “Through our agreement with Coachella, we’re delivering on our promise to connect consumers with their world, everywhere they live and work.”

Festival goers can visit the “Cool Down and Charge Up with AT&T” tent where they can interact with new technology and applications, recharge their cell phones, have photos taken by AT&T Mobile photo squids and preview and purchase the most popular ringtones, Answer Tones™ and full tracks through MEdia Mall.

The live broadband video stream utilizes AT&T Intelligent Content DistributionSM – a network-based Content Delivery Network (CDN) service that replicates information across the Internet. For more information, visit

AT&T Music was launched in December 2008 to help deliver a more integrated consumer experience and expose music content to the approximately 11 million users of the Internet portal. The portal offers exclusive access to the latest news, weather, Yahoo search capabilities, sports and entertainment content. For the complete array of AT&T offerings, visit

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T, Inc.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services, the nation’s fastest 3G network and the best wireless coverage worldwide, and the nation's leading high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of their three-screen integration strategy, AT&T operating companies are expanding their TV entertainment offerings. In 2008, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine’s lists of the World’s Most Admired Companies and America’s Most Admired Companies. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at

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AT&T U-verse services are provided by AT&T local telephone companies. Geographic and service restrictions apply to AT&T U-verse. Call or go to to see if you qualify. Customizing options require AT&T U-verse High Speed Internet Service.

Standard text message rates apply. AT&T wireless subscribers who wish to access VOD content via their wireless devices will need a 3G phone with CV and MEdia™ Net functionality. AT&T wireless subscribers who wish to access live content over their handheld device will need a compatible wireless device and a subscription to MobiTV service. For more information, log on to