Jawbone Prime Bluetooth Headset Knocking Out Noise at AT&T Stores Nationwide

New Accessory from Aliph® Brings Consumers Better Audio Quality and Improved Comfort

Dallas, Texas, San Diego, California, May 1, 2009


AT&T* today announced the Jawbone PRIME Bluetooth headset, featuring superior audio quality and comfort, is now available at AT&T retail locations nationwide. Jawbone PRIME eliminates background noise, allowing conversations to be heard in extreme noise environments.

Jawbone PRIME provides superior noise cancellation technology – NoiseAssassin™ 2.0 - with outstanding voice clarity, and faster processing to eliminate unexpected noise bursts and wind noise. The headset features multiple wearing options and newly-designed earbuds intended to maximize comfort and functionality. The Jawbone PRIME can be connected to two phones at once so users can carry a business and personal phone and answer calls from either.

“We’re committed to offering our customers the best in Bluetooth headsets,” said Michael Cowan, AT&T director of accessories, AT&T Mobility & Consumer Markets. “That’s why we were quick to offer the two prior Jawbone headsets and why we’re excited to stock the Jawbone PRIME in our portfolio.”

Beginning today, the Jawbone PRIME will retail for $129.99 at AT&T stores. To learn more about the Jawbone PRIME, visit an AT&T store or visit www.jawbone.com. For the complete array of AT&T offerings, visit www.att.com.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services, the nation’s fastest 3G network and the best wireless coverage worldwide, and the nation's leading high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of their three-screen integration strategy, AT&T operating companies are expanding their TV entertainment offerings. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine’s list of the World’s Most Admired Companies. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.

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