AT&T Creates New Online Safety Education Tools to Promote Digital Citizenship

Back-to-school efforts help to increase awareness and educate parents, teachers and students

Dallas, Texas, September 10, 2009


As students head back to the classroom this fall, AT&T* and iKeepSafe have created a series of comprehensive online safety education tools. These interactive tools for teachers, school administrators, counselors, parents and students of all ages will help schools support online safety programs for the classroom. Through these back-to-school projects, AT&T works to inspire students to be more conscientious of their Internet use, their online reputation and become better digital citizens.

"AT&T continually strives to support educational efforts in the field of online safety that are most relevant to the online challenges experienced by today's youth. This year, we are proud to continue our partnership with iKeepSafe, a leading national online safety education organization, by supporting the development of new educational materials and programs focused on the issues of privacy and reputation management to provide administrators with the tools they need to promote better digital citizenship," said Dorothy Atwood, AT&T chief privacy officer.

With the help of AT&T and the American School Counselor Association, iKeepSafe has developed Project Pro, an effort to teach students how to protect their privacy and reputation online. Decisions made online can impact a student's academic and employment opportunities for years to come. Project PRO enables counselors, parents and teens to become an active part in managing a student's digital reputation through educational resources such as video clips and training documents.

"Project PRO allows students to see firsthand how actions on the Internet can affect their lives in the future. AT&T and iKeepSafe have provided school counselors with a vital tool to protect students from making mistakes online that they will regret into their adult lives," Amanda Fitzgerald, ASCA's Director of Public Policy, said. "Currently, 2,000 of our members have received the Project PRO materials and we are excited to distribute it to the rest of our 25,000 members across all 50 states."

iKeepSafe's Digital Citizenship C3 Matrix allows educators to integrate the three C's of digital citizenship into their curricula. Created by a partnership with thought leaders including education and technology expert Davina Pruitt-Mentle, the C3 Matrix promotes cyber-safety, cyber-security, and cyber-ethics as an effort to include these initiatives in the classroom. AT&T and iKeepSafe recognize that learning about online safety is an ongoing process and ensure that all students will be engaged while studying digital citizenship at their own level.

"AT&T is helping schools develop strategies to create cybercitizens that are competent and confident," Marsali Hancock, President of iKeepSafe, said. "Each year when kids go back to school, parents and teachers should be having a conversation with them about how to use email and privacy settings. As an active partner in this back to school initiative, AT&T has consistently promoted efforts to create responsible Internet users."

As an effort to make students responsible for their actions on the Internet, iKeepSafe has also released Faux Paw and the Dangerous Downloadin conjunction with AT&T. In the newest installment of the Faux Paw book series, students are taught the consequences of downloading music illegally. The book highlights the do's and don'ts of downloading information safely and legally from the Internet as well as emphasizes lessons learned about online safety. Faux Paw helps show students that illegal downloading is dangerous to yourself, your computer and your family.

In addition to these tools, iKeepSafe and AT&T have continued their efforts to reach students in the classroom. The D.A.R.E./iKeepSafe Partnership, started in 2008, was formed to teach students how to be responsible cyber-citizens. As part of the D.A.R.E. curriculum, students participate in activities that strengthen their knowledge about important Internet safety principles.

To help consumers have a safer online experience, AT&T offers a full library of supportive Internet safety and security tips and interactive safety games for kids, all available at iKeepSafe's website also offers valuable resources to reinforce the lessons learned in their back to school initiatives. These tools are available at

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. AT&T offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verseSM and AT&T │ DIRECTVSM brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T's Yellow Pages and YELLOWPAGES.COM organizations are known for their leadership in directory publishing and advertising sales. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine's list of the World's Most Admired Companies.

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