AT&T Extends Mobile Enterprise Applications Platform to Consumer Goods and Hospitality Industries

Hosted and Managed Industry-Specific Mobile Applications Helps Field Workers Access Core Business Data in Real-Time

Dallas, Texas, October 19, 2009


AT&T* has announced industry-specific mobile enterprise applications for the consumer goods and hospitality industries. Built on the AT&T Mobile Enterprise Applications Platform (AT&T MEAP), these mobile applications extend industry-specific back-office systems to multiple device platforms. AT&T will host and manage the applications, providing enterprise users simple on-demand access to applications and reducing enterprise costs.

“By providing these industry-specific mobile applications for businesses in the consumer goods and hospitality industries, AT&T is providing mobile access to core enterprise applications,” said Chris Hill, vice president, mobility product management, AT&T Business Solutions. “Today’s announcement represents the latest milestone in AT&T’s focus on broadening its capabilities in line-of-business mobile application solutions, providing choice and simplicity for businesses of all sizes.”

AT&T MEAP – Merchandising for the Consumer Goods Industry – helps field operations by providing merchandisers with real-time access to critical data. With this mobile business application, employees can capture and update information while in the field, providing management with insight into operational criteria such as distribution, pricing, competitor activity and items out of stock.

AT&T MEAP Merchandising gives consumer goods companies the power to streamline and improve the entire selling and delivery process. Key benefits can include increased worker productivity by reducing administration and down-time, improved customer service, and the ability to accelerate the invoicing process and shorten billing cycles.

AT&T also announced the availability of AT&T MEAP – Maintenance and Repair for Hospitality – a complete mobile solution for service and maintenance workers in the hospitality industry. By efficiently managing operations with real-time wireless updates in the field, mobile service workers in hotels, resorts and other large properties can optimize maintenance schedules and respond quickly to urgent events, such as faulty equipment, to help maximize guest satisfaction. AT&T MEAP Hospitality can be used across various departments including housekeeping, engineering, and front office.

Key benefits that AT&T MEAP Hospitality offers include:

  • Reduced paper-based data entry and radio communications
  • Real-time access and updating of work order and service requests
  • Message tracking capabilities, improved information flow and worker utilization
  • Decreased time delay for requests with features including automatic escalation and alerts for no-response.

This new offer extends AT&T’s existing hospitality solutions including Wi-Fi services for improved guest experience and property operations, Digital Signage for meetings and menu boards, Application Hosting and Cloud Computing Services for CRM and other Enterprise Applications, Call Center Outsourcing and Optimization for improved efficiency and cost management, AT&T Telepresence Solution for revenue generation from local business clients, and Guest Mobile Applications and Virtual Concierge Services to improve the revenue per visit and visit frequency.

Accessible through AT&T’s leading smartphone devices, and supporting multiple back end systems, AT&T MEAP also enables three horizontal mobile workflows: sales force automation, which provides sales organizations with a complete view across all facets of a customer relationship; field force automation, which provides field service workers with access to real-time customer, inventory and other job-related information; and IT support, which empowers IT technicians with real-time, virtually anywhere access to time-sensitive, incident and problem management information.

For more information on AT&T Mobile Enterprise Applications Platform, contact your AT&T account representative, email or visit

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. AT&T offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verseSM and AT&T | DIRECTVSM brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T’s Yellow Pages and YELLOWPAGES.COM organizations are known for their leadership in directory publishing and advertising sales. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine’s list of the World’s Most Admired Companies. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at

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