AT&T Earns Top Ranking for Wireless Customer Loyalty in Leading Marketing Research Study

2010 Customer Loyalty Index Rates AT&T Number One Based on Network Quality, Technology Leadership and Competitive Plans

Dallas, Texas, February 4, 2010


When it comes to loyalty, AT&T* gets it. AT&T today announced that it has been ranked number one in customer loyalty for wireless phone service in the 2010 Brand Keys Customer Loyalty Engagement Index.

Brand Keys, a marketing research company and world leader in measuring customer loyalty, annually studies dozens of product and service categories and hundreds of brands. The new wireless survey rates providers on several loyalty drivers including network quality, technology leadership and competitive plans. AT&T excelled in all three.

AT&T wireless customers have access to the nation’s fastest 3G network, the ability to talk and surf at the same time on its 3G network, and free broadband access at more than 20,000 Wi-Fi hot spots nationwide with qualifying devices. AT&T is a leader in emerging technologies, with the most popular smartphones. And, it offers a broad choice of voice, data and texting plans, including unlimited nationwide calling/data plans priced among the most competitive in the industry.

“At a time when brand has become a surrogate for added value, especially in the wireless category, we believe AT&T has been able to better meet the expectations that consumers hold for that fusion of technology and brand,” said Robert Passikoff, Founder and President of Brand Keys. “They’ve managed to do it believably and with a degree of engagement that has resulted in their No. 1 ranking in our 2010 Customer Loyalty Engagement Survey.”

“Nothing means more to us than knowing we have earned the loyalty of our customers,” said Ralph de la Vega, President and CEO, AT&T Mobility and Consumer Markets. “We’re committed to working hard every day to continue earning that trust by providing our customers with the quality experience they expect through a great network, great devices and great pricing.”

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. AT&T offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verseSM and AT&T | DIRECTVSM brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T’s Yellow Pages and YELLOWPAGES.COM organizations are known for their leadership in directory publishing and advertising sales. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine’s list of the World’s Most Admired Companies. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at

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