AT&T and The Salvation Army—working to make spirits bright
The Salvation Army typically helps over 2.6 million families and kids each holiday season. This year, the need has never been greater—and AT&T is stepping up to help. We’ve made calls to isolated seniors and contributed more than $500,000 to help provide meals and free childcare to first responders. Now it’s time to do even more.
LET’S LIFT SPIRITS TOGETHER
A little help goes a long way
Donating to The Salvation Army’s Red Kettle campaign is a wonderful way to make a difference during this season of giving. Every $50 in donations means one more child will have gifts to open this holiday season. Here are two easy ways you can help:
- Text HOPE to 52000 and donate $10 to The Salvation Army.*
- When you sign up for qualifying AT&T Internet, you’re eligible for a $125 AT&T Visa® Reward Card. You’ll have the option to donate all or part of your reward amount to The Salvation Army. Learn more about AT&T Internet
Order AT&T Internet online and get it installed.
Wait for the email notification
We’ll be sending you an email telling you how to redeem your reward.
Redeem & donate
Follow the simple instructions in the email to redeem your reward and to donate all or part of it to The Salvation Army if you choose.
Support your neighbors and friends
Every $10 donation provides eight hot meals to those in need. The Salvation Army anticipates a 155% increase in requests for help this holiday season—which means 6.6 million people will request assistance. Together, we can make a positive difference in their lives.
Frequently asked questions
- What does poverty look like in the U.S.?
The economic impacts of the pandemic have left many families in difficult financial situations. In fact, nearly half of low-income families in the U.S report they or someone in their household have experienced income loss, and many who once supported The Salvation Army through regular donations have now come to The Salvation Army for help.
What does this look like?
After the 2008 Recession, The Salvation Army served an additional 10 million people in need over a three-year period.
About 12 million families missed mortgage or rent payments in March. For many, those challenges to meet financial obligations have continued through the year.
According to the U.S. Census Bureau, 26 million adults—nearly 11% of all adults in the country—reported that their household sometimes or often didn't have enough to eat in the past seven days.
- Who will benefit from this donation?Individuals and families in need of physical, emotional, or economic support during the holiday season will benefit from this donation. The need has always been there. This year it just happens to be greater.
- What portion of supported donations will go to The Salvation Army?100% of every donation will be distributed to The Salvation Army. Funds will then be disbursed to Salvation Army teams around the country by donor ZIP Code, so your donation will serve your neighbors in need.