Retail Marketing Strategy: 3 Ways Retailers Prosper Online - AT&T

Skip to main content

Log In to Your Account

Online account management for current

Close window.

Boost Your Retail Business with a Website

Posted: 08/27/2013

Retailers of all types are seeing the payoff of having a website. Learning how they’re succeeding can help you understand how a website could benefit your business — and inspire you to get online if you haven’t done so yet.

Learn how retail companies like yours can make strides in finding new customers and continually attracting prospects. These scenarios are based on real results experienced every day by businesses like yours. Some examples are for illustration only and are fictitious. No real association is intended or inferred.

Winning new customers

A board game shop wanted to compete more effectively with large chain stores. Knowing that many prospects search online for local businesses, the owners launched a website to showcase the shop’s offerings and explain what sets it apart from the competition.

They found a do-it-yourself online site-building tool and chose from a number of ready-made website templates. They customized a template with a description of the business, its history, and in-store events, along with product photos, directions, and a contact form. The tool also helped them include keywords — words and phrases that prospects would typically use to find the store online — to help the site rank higher in search engine results.

Prospects now increasingly find the store’s website when they search for board games in the area. The shop is attracting new customers, including some who had never heard of the business. The owners can easily announce new games and offer special promotions by using the site-building tool, generating a sense of excitement and giving customers a reason to visit the site regularly.

Growing sales with an online storefront

The manager of a specialty foods company hoped to expand her reach by adding eCommerce to her website. She set out to create an online shop after learning that her website plan provider offered a store-building service that required no experience in Web design or programming.

She laid the groundwork by deciding which products she would sell online, which payment methods she would accept and which shipping carriers she would use. She then built her online store, uploading product photos and descriptions and categorizing them so they would be easier for shoppers to browse through. The system made it simple to add title tags and keywords to her pages, increasing the chances that they would appear at the top of search engine results.

The online storefront is helping the business capture sales from around the country. Customers can pay for their orders securely and receive their items quickly. When new foods come in or items sell out, the manager can change the storefront quickly to keep her offerings up to date.

Engaging on-the-go shoppers

The owner of a clothing boutique wanted to increase foot traffic. Knowing that many passersby carry smartphones, he decided to make his store’s website more mobile friendly.

Because he already had a website, he looked for a mobile device site optimization tool that would help him optimize it for mobile devices. The tool automatically streamlined the site’s navigation and arranged its content into a neat single-column format. The proprietor then added interactive features, including a click-to-call button and store directions, making it easier for mobile shoppers to contact him and locate the business.

Smartphone owners now find the store when they search for boutiques, and they can get there easily and quickly if they happen to be nearby. Built-in search engine optimization and Web analytics tools help improve the site’s visibility and allow the owner to see how it’s being used. He discovered that updates are simple, since any changes he makes to the boutique’s full site are reflected in the mobile version.

Be sure to read all the titles listed below. AT&T offers the tools you need to build an effective Web presence, sell goods online, and capture mobile customers.