Want to stop worrying about your competitors—and have them worry about you instead? The answer could be to adopt new technology that helps you be more productive, reduce costs, and win new customers.
Get your creative juices flowing with the following four scenarios. The examples are fictitious and for illustration purposes only. No real association is intended or inferred.
Pool cleaner improves customer service. The owner of a pool cleaning service felt distanced from his employees, who were always out on jobs. He also wanted to build a closer connection with his customers, whom he rarely met. He now uses mobile technology to:
The text messages are especially effective because they give the owner a direct connection to his customers and speedy feedback on how his employees are performing in the field.
Lab supplier slashes costs. The owner of a lab equipment company with 10 remote salespeople wanted to reduce expenses. He knew that customer visits, presentations to new prospects, and twice-yearly employee meetings were hurting his bottom line. He began to use videoconferencing and collaboration tools to help cut travel costs. Specifically, he uses the tools to:
The owner found that videoconferencing also helps him grow his business, because he can now serve customers in distant countries at low cost.
Food store increases foot traffic. A grocery store offering organic products was in an out-of-the-way location. As a result, the owner found it difficult to attract new customers. When a print marketing campaign fell flat, she decided to try an interactive approach. Here's what she did:
Analysis revealed that her email and social media activities are the most successful part of her campaigns, so she focuses her efforts there. Foot traffic to the store increased gradually at first and then rose significantly.
Stamp and coin merchant goes global. A retailer of stamps and coins wasn't making enough money by traveling to collectibles shows in his region. He wanted to move online into e-tail to expand his geographic reach, but he didn’t have the funds to invest in a new server and technical support. Instead, he uses a cloud service that enables him to:
New overseas connections led to new sources of inventory as well, which allows him to significantly expand his business in foreign stamps and coins.
No matter the size or nature of your business, AT&T offers digital tools and services that can help give you a competitive edge, including AT&T Messaging ToolkitSM and AT&T Mobile Marketing Solutions.