With so many Web surfers searching for products and services online, it’s crucial to rank near the top of search engine results to help your business gain exposure and increase sales.
Use the following seven search engine optimization (SEO) tips to help raise your company’s search results visibility:
Create content. Devote some time each week to creating new content for your site. A weekly blog is one way to keep the flow of content moving; short articles or videos are also good tools. Regardless of the content format you choose, target the content to your audience and tag it with relevant keywords. The more specific the keywords, the better, since searchers tend to become more specific with their search terms as they get closer to making a purchase decision.
Don’t forget the links. Compelling content and the right keywords can improve your search engine ranking, but nothing moves you to the top of the pile faster than backlinks. Also known as inbound links, these are links that come from other sites to your site and serve as a sort of personal recommendation to help search engines identify the best content. The best way to get backlinks is to create reciprocal links with partners and relevant sites or, better still, create content so interesting that sites want to link to you. Be wary of businesses offering "get links quickly" offers. Good search engines can sniff these out and may even downgrade your site as a result.
Start with a good page title. When looking at keywords for your webpages, also take time to devise a good page title—the text that appears within the title tag and is displayed at the top of the browser screen. Imagine you have five words or fewer to really grab your audience’s attention. Avoid using the same title twice or giving pages a generic title like "Company X Products."
Speed up your site. In fall 2010, Google™ started to include page load time as a factor in determining search engine rankings. In other words, the slower your site loads, the lower it may rank. While smaller images and fewer graphics can help improve your site’s load time, using the right Web hosting provider can have the greatest impact.
Start locally, not globally. A local search tool is a great way for brick-and-mortar businesses to reach local consumers. In addition to offering more qualified prospects, local and regional search engines offer less competition than global search engines, making your business more visible during searches. Businesses can submit their information one site at a time or use a tool like the AT&T Local Submission Feature for automated submission to multiple local search engines.
Use social media. Social networking sites continue to be important to the purchasing decision process. Posting your content to sites like Facebook®, LinkedIn® and Twitter™ can help increase your search visibility and get your content to go viral in a good way.
Make your site mobile friendly. While it’s not specifically SEO, if your site is not optimized for smartphones and other mobile devices, millions of prospects may not be looking at your offers. You can do many tweaks to make your website more mobile friendly, from using fewer graphics to adding a dynamic page design that shrinks and expands to accommodate different screen sizes. If you are really serious about capturing a mobile audience, consider creating separate pages for mobile device viewers and implementing mobile-specific features like click-to-dial.
Help improve your search engine results with the AT&T Web Marketing Toolkit.