AT&T Store Hermosa Beach Plaza Hermosa

Day of the WeekHours
Monday9:00 AM - 8:00 PM
Tuesday9:00 AM - 8:00 PM
Wednesday9:00 AM - 8:00 PM
Thursday9:00 AM - 8:00 PM
Friday9:00 AM - 8:00 PM
Saturday9:00 AM - 8:00 PM
Sunday10:00 AM - 7:00 PM
703 Pier Ave
Ste H14
Hermosa Beach, CA 90254
US
(424) 901-1413(424) 901-1413

To continue helping keep our customers, employees, and communities safe, we’ve made a number of changes in our retail stores as a result of the coronavirus pandemic.


• Masks are required to be worn by employees, customers and visitors in our stores and will be provided to customers who need them.


• We’re now offering curbside service, touchless transactions, and in some markets, door-step service with a no-contact virtual set-up.


• We’re also limiting the number of people in our stores to ensure social distancing and asking customers to first go online to handle some services like bill payments and device upgrades.


• Hand sanitizer is available to our employees and customers, and surfaces are cleaned and sanitized at regular intervals throughout the workday.


HBO Max - Discover a new streaming experience
We're adding HBO Max to select plans and packages. Now get even more entertainment with wireless, TV, or internet.
Back to School
Home or away, go back to school with the best deals. Check out the AT&T's back to school shopping guide for ideas & deals on the latest phones, tablets & accessories. .
Fast. Free. Convenient with curbside delivery
Place your order online, then visit our store to pick up your order with our NEW curbside delivery! Subject to availability. Order must be placed by 4pm local time. Restrictions apply.
AT&T has the fastest wireless network in Los Angeles
New nationwide results from Speedtest® by Ookla are confirming what our wireless customers already are enjoying.
INTRODUCING AT&T TV
AT&T TV combines Live TV, a huge On Demand library, Cloud DVR storage, Voice Control, plus access to 5000+ TV & music apps all in one device!
5G Phones From AT&T
Experience the future of mobile communication now─with AT&T 5G phones like the Samsung Galaxy S20 5G, Samsung Galaxy Note10+, LG V60 ThinQ 5G & more. Limited AT&T 5G availability. May not be available in your area. See att.com/5Gforyou for 5G coverage details

Special offers on your favorite phones

  • iPhone SE (2020)

    Learn how to get the new iPhone SE (2020) for $5/mo. Req's new line, qualifying installment with elig. unlimited plan.
  • Samsung Galaxy S20 5G

    Learn how to get the Samsung Galaxy S20 5G for $10/mo plus a $150 reward card when you buy online. Req's new line, qualifying installment & unlimited plan.
  • iPhone 11

    Learn how to get up to $500 in savings ($350 bill credit & $150 reward card) when you buy an iPhone 11 online. Req's new line, qualifying installment & unlimited plan.
  • Google Pixel 4

    Learn how to get an Google Pixel 4 64GB for $5/mo. When you buy on a qualifying installment plan with elig. unlimited plan (min. $75/mo. before discounts).
  • LG V60 ThinQ 5G

    Learn how to get the LG V60 ThinQ 5G for $10/mo. When you buy on a qualifying installment plan with elig. unlimited plan (min. $75/mo. before discounts). Req's new line.
  • AT&T PREPAID iPhone SE (2020)

    Get the iPhone SE 64GB for $349.99 + $50 toward account. Limited time. Online only. First mo. svc. charge & applicable sales tax due at sale. Excludes upgrades. New customers will receive a $50 account credit after purchase and account activation. Other fees, charges & restr's apply.

About the Hermosa Beach Store

Authorized Retailer
Our Services
  • Cell Phones
  • Wireless Plans and Setup
  • Phone Activations
  • Trade-In
  • Device Upgrade
  • Device Protection
  • Tablets
  • Wearables
  • TV & Entertainment
  • Internet
  • Bill Pay and Setup
  • Small Business Solutions
Our Location
Looking for the hottest new device or an awesome accessory? Our Plaza Hermosa Store location has got you covered. We’re your one-stop shop in Hermosa Beach, CA. We have phones, tablets, wearables, and more that you’ll love. We also offer in-store activation, so you can get your device up and running in no time. Need a case? How about a charger? Some new headphones? We have all that—and more. And while you’re in the store, make sure to check out our DIRECTV® and AT&T TV NOW packages. They deliver the shows and movies people love talking about. So, now that you know us a little better, stop by our Hermosa Beach, CA store located at 703 Pier Ave! We’d love to get to know you.

Cellphones, plans & accessories

  • AT&T PREPAID

    Experience the freedom of AT&T PREPAID with plans that allow you to pay for usage in advance without tying you up in a long-term contract. Get unlimited talk & text in the U.S. and the data you need with no annual contract, no credit check, free shipping, and no activation fee for online orders. Shop AT&T prepaid phones for the premium brands you love or bring your own (BYOD) compatible device.
  • POPULAR SMARTPHONES

    When you are ready for a new phone, AT&T makes it easy. You’ll find everything from the latest feature-rich smartphones to devices for mostly texting and calling. Choose from the most popular brands like Apple, Samsung, LG, and more. Order online and get free shipping, pick up at your nearest store, or get free same-day delivery in select ZIP codes.
  • ACCESSORIES

    AT&T has the accessories you need to style & protect your devices. Rugged phone cases & sleek phone covers, chargers & batteries to keep you powered up, and speakers, headphones & headsets to keep you connected to your favorite audio, and more. Get free shipping, free returns, and in-store pickup – just order online by 4pm and it’ll be ready within two hours.

What our customers are saying

  • 5 out of 5full starfull starfull starfull starfull star
    Yo vivo en Los Ángeles, y viajo hasta esta tienda en Hermosa Beach por la atención que me demuestra Yanet. Ella me ayudó a traer mis 2 líneas de t-mobile y hasta me dio otra línea por el mismo precio que pagaba con T-Mobile y con un teléfono gratis!! Yanet es muy atenta con sus clientes y estoy muy feliz de tenerla como mi represéntate de AT&T. Más que nada ella siempre está sonriendo y siempre me hace sentir a mi y mi familia bienvenidos. Recomiendo esta tienda y que los atienda YANET! Saldrán de ahí muy contentos, se los prometo.
  • 1 out of 5full starempty starempty starempty starempty star
    Went in to buy an iPhone 11. Store was empty, lady working was terrible. Unwilling to help me. Fire her. Would give her 0 stars
  • 5 out of 5full starfull starfull starfull starfull star
    Derek was very helpful as well as friendly on my visit to the store this afternoon. I’m from out of state, and not the most tech savvy person, but he explained what I need to know about the iPad charger cord having a different end to it than most, which explained why borrowing friends charger (after I’d lost mine) was not helping. Thank you !!!
  • 5 out of 5full starfull starfull starfull starfull star
    Christy is amazing! She helped us set up 2 new phones, cancel our prepaid and help with accessories. She was so knowledgeable, patient, friendly and just went above and beyond. She is an amazing employee and ATT is very lucky to have such a great employee.
  • 5 out of 5full starfull starfull starfull starfull star
    Staff was helpful and informative. The whole process of upgrading to a new phone was very easy.

More locations in the Hermosa Beach area

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