AT&T Store New London New London

Day of the WeekHours
Monday10:00 AM - 8:00 PM
Tuesday10:00 AM - 8:00 PM
Wednesday10:00 AM - 8:00 PM
Thursday10:00 AM - 8:00 PM
Friday10:00 AM - 8:00 PM
Saturday10:00 AM - 8:00 PM
Sunday11:00 AM - 6:00 PM
430 Broad St
New London, CT 06320
We're located in the heart of New London! Between Girard Toyota and Whaling City Ford.
(860) 271-2000(860) 271-2000
To continue helping keep our customers, employees, and communities safe, we’ve made a number of changes in our retail stores as a result of the coronavirus pandemic.

🠢    Masks are required to be worn by employees, customers and visitors in our stores and will be provided to customers who need them.

🠢    We’re now offering curbside service, touchless transactions, and in some markets, door-step service with a no-contact virtual set-up.

🠢    We’re also limiting the number of people in our stores to ensure social distancing and asking customers to first go online to handle some services like bill payments and device upgrades.

🠢    Hand sanitizer is available to our employees and customers, and surfaces are cleaned and sanitized at regular intervals throughout the workday.

America’s best deserve our best
Now Teachers, Nurses and Physicians get our best pricing on unlimited wireless. Learn how to get AT&T Unlimited for less than $27/mo. when you get four lines.
HBO Max - Discover a new streaming experience
We're adding HBO Max to select plans and packages. Now get even more entertainment with wireless, TV, or internet.
Back to School
Home or away, go back to school with the best deals. Check out the AT&T's back to school shopping guide for ideas & deals on the latest phones, tablets & accessories.
Device Protection Open Enrollment
Now you have another chance to protect your device even if you’ve had it more than 30 days. Sign up for AT&T Protect Advantage during Open Enrollment. Ends August 31.
Device Protection Open Enrollment
Special offer for AARP members
Learn how to switch & get a $100 credit per line when you buy a smartphone on an installment plan.
AT&T TV combines Live TV, a huge On Demand library, Cloud DVR storage, Voice Control, plus access to 5000+ TV & music apps all in one device!

Special offers and new phones for New London

  • Save 10% on AirPods
    Apple AirPod discounts

    Wireless Earbuds

    More magical than ever. AirPods combine an Iconic design with breakthrough technology and high-fidelity sound. Limited time offer.
    Ends 8/27/2020. Restrictions apply.
  • AT&T iPhone SE


    Learn how to get the new iPhone SE (2020) for $5/mo. Req's new line, qualifying installment with elig. unlimited plan.
  • AT&T Galaxy S10e


    Learn how to get the Galaxy S10e for $5/mo + $150 reward card. Online only.
    Req's new line, eligible installment & unlimited plan.
  • LG V60 ThinQ 5G


    Learn how to get the LG V60 ThinQ 5G for $10/mo. When you buy on a qualifying installment plan with elig. unlimited plan (min. $75/mo. before discounts). Req's new line.
    Prepaid phone plans in New London

    Prepaid Phone Plans

    Learn how to get Unlimited Plus for $50/mo. when you open a new line on our $75/mo. plan and sign up for AutoPay. You’ll enjoy unlimited high-speed data while saving $25 each month. Time for a prepaid phone plan in New London?
    50.00/mo.Plus taxes and fees with AutoPay
    After 22GB, AT&T may temporarily slow data speeds if the network is busy. Offer ends 10/29/20 in stores & 10/19/20 online. Excludes upgrades. First mo. svc. charge & taxes due at sale. In-store activ. fee is $15. Other restr’s may apply.
  • AT&T Prepaid + iPhone
    AT&T PREPAID iPhone SE (2020)


    Get the iPhone SE 64GB for $349.99 + $50 toward account. Limited time. Online only. First mo. svc. charge & applicable sales tax due at sale. Excludes upgrades. New customers will receive a $50 account credit after purchase and account activation. Other fees, charges & restr's apply.

About the New London Store

Our Services
  • Cell Phones
  • Wireless Plans and Setup
  • Phone Activations
  • Trade-In
  • Device Upgrade
  • Device Protection
  • Tablets
  • Wearables
  • TV & Entertainment
  • Internet
  • Bill Pay and Setup
  • Small Business Solutions
Our Location
Looking for the hottest new device or an awesome accessory? Our New London location has got you covered. We’re your one-stop shop at 430 Broad Street New London, CT 06320. We have phones, tablets, wearables, and more that you’ll love. We also offer in-store activation, so you can get your device up and running in no time. Need a case? How about a charger? Some new headphones? We have all that—and more. And while you’re in the store, make sure to check out our DIRECTV® and AT&T TV packages. They deliver the shows and movies people love talking about. So, now that you know us a little better, stop by our New London store located at 430 Broad Street. We’d love to get to know you.
manager photo
Meet our manager
Jessica Friello has been with AT&T for over 13 years. She has worked in multiple roles and locations throughout the state. She is a 2013 AT&T Summit winner and a 2018 AT&T Service Excellence Award winner.
manager photo
Meet our manager
Jessica Friello has been with AT&T for over 13 years. She has worked in multiple roles and locations throughout the state. She is a 2013 AT&T Summit winner and a 2018 AT&T Service Excellence Award winner.

Cellphones, plans & accessories


    Experience the freedom of AT&T PREPAID with plans that allow you to pay for usage in advance without tying you up in a long-term contract. Get unlimited talk & text in the U.S. and the data you need with no annual contract, no credit check, free shipping, and no activation fee for online orders. Shop AT&T prepaid phones for the premium brands you love or bring your own (BYOD) compatible device.

    When you are ready for a new phone, AT&T makes it easy. You’ll find everything from the latest feature-rich smartphones to devices for mostly texting and calling. Choose from the most popular brands like Apple, Samsung, LG, and more. Order online and get free shipping, pick up at your nearest store, or get free same-day delivery in select ZIP codes.

    AT&T has the accessories you need to style & protect your devices. Rugged phone cases & sleek phone covers, chargers & batteries to keep you powered up, and speakers, headphones & headsets to keep you connected to your favorite audio, and more. Get free shipping, free returns, and in-store pickup – just order online by 4pm and it’ll be ready within two hours.

What our customers are saying

  • 5 out of 5full starfull starfull starfull starfull star
    Great customer service will was great.
    Response from AT&T
    Hi Matthew leonard. Our number one goal is to provide you with an exceptional customer experience. We hope to connect with you soon.
  • 5 out of 5full starfull starfull starfull starfull star
    I have always received professional and friendly service from the staff at this location. Feel as if I always get an honest answer or approach to whatever request I bring in.
  • 1 out of 5full starempty starempty starempty starempty star
    Went to this store to buy my mother a new phone for Christmas. Specifically told the sales rep. NOT to activate the phone as it was a Christmas present. Needless to say, he activated the phone and had to give it to her before Christmas. I also changed over my service which did not get done properly and I was in this store for nearly 3 hrs. Luckily I was able to restore all of the info on my phone as it was all erased. I bought a screen protector for my moms phone which seemed like it didnt properly fit. Tried moving it around and it still didnt fit properly. My mother goes back to this store and the same sales rep. Refuses to replace the screen protector. As I continued to talk on the phone, he gives the phone back to my mother and cuts me off. VERY UNPROFFESSIONAL and VERY POOR SERVICE. All I wanted was a new screen protector to replace the faulty one for the Christmas present I bought for my mother. I WILL NEVER shop in this store again as my experience there was not a good one. 2 THUMBS DOWN.
  • 5 out of 5full starfull starfull starfull starfull star
    My Iphone 3 finally became to slow and hard to hear when making calls. I got another phone, but NOT an Iphone, a Samsung. I have had AT&T service for many years, so I had the AT&T store in Warwick, RI activate it. Josh did activate it, but said it was not possible to transfer the contact info from the Iphone3 to the andriod based Samsung.."They dont talk to each other" is what he said....Nice enough, but that was that......My sister was giving up her Iphone 4 that same day in Old Saybrook. That store was able to transfer her contacts to her Samsung. One generation newer was the key there.....I was in the New London area and thought I would give this store a try-to see if they could transfer the contact info....TIMOTHY DID IT! He had to do a lot of restarting of phones and used some gadget that does make the Iphone talk to the Samsung, and it took about 30 minutes, but he did it!!! Thank you, Timothy, for taking the time to help me and my sad little Iphone3!! You made my day!
  • 3 out of 5full starfull starfull starempty starempty star
    We have been going to the NL store since we started service with AT&T. Usually everything goes well, but recently we have been experiencing insufficient service and the right corrections weren’t made to our plan. We have to go there again to ensure changes are corrected. I will call customer service team afterwards to ensure our specific changes are corrected.

More locations in the New London area

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