AT&T Store New London New London

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Map of 430 Broad St in New London
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Day of the WeekHours
Monday10:00 AM - 8:00 PM
Tuesday10:00 AM - 8:00 PM
Wednesday10:00 AM - 8:00 PM
Thursday10:00 AM - 8:00 PM
Friday10:00 AM - 8:00 PM
Saturday10:00 AM - 8:00 PM
Sunday11:00 AM - 6:00 PM
In-store shopping
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430 Broad St
New London, CT 06320
US
We're located in the heart of New London! Between Girard Toyota and Whaling City Ford.

Our top priority is safety

  • Face masks required and provided

  • Employee health screening

  • Curbside service and touchless transactions

  • 6 feet social distancing environment

  • Continuous cleaning and hand sanitizing

Check out COVID-19: Our Response webpage for the latest information.

Mother’s Day gift guide
Gifts to celebrate the one who’s always there for you. Get great deals on some of the latest phones and devices.
LIMITED TIME AARP OFFER
Learn how to get a $100 credit per line when you switch to AT&T and buy a new phone on a qualifying installment plan with an eligible AT&T wireless plan (min. $60/mo. before discounts).
IT DOESN’T HURT TO CHECK
Find out your eligibility to get a new line on installment or BYOD, it won’t hurt your credit score!
America’s best deserve our best
Military, Veterans & their families get our best pricing on unlimited wireless. Learn how to get AT&T Unlimited for less than $27/mo. when you get four lines.
AT&T Support
Having issues? Get help fixing common issues or learn how to contact us.

Special offers and new phones for New London

  • Smartphone
    Samsung Galaxy Ultra 5G

    Smartphone

    Learn how to get the new Samsung Galaxy S21 Ultra 5G for up to $800 off with trade-in.
  • iPhone 11

    SMARTPHONE

    Learn how new and existing customers get iPhone 11 for $10/mo. No trade-in required. Pus, SAVE even more when you trade in an eligible device.
    10.00
    /mo.
    Restrictions apply. Req’s 0% APR 30-mo. agmt. Well-qualified customers only.
  • AT&T Apple Watch BOGO

    Smartwatch

    Learn how you can buy one Apple Watch, and get $330 off a second Apple Watch!
  • iPhone SE

    SMARTPHONE

    Learn how new and existing customers get iPhone SE for $5/mo. Plus save even more with eligible trade-in.
    5.00
    /mo.
    Req's 0% APR 30-mo. agmt. For well-qual. customers.
  • AT&T PREPAID
    Prepaid phone plans in New London

    Prepaid Phone Plans

    Just open a new line on our $65/mo. plan and sign up for AutoPay & you’ll save $15 each month. Time for a prepaid phone plan in New London?
    50.00
    /mo.
    AT&T may temporarily slow data speeds if the network is busy. First month service charge and taxes are due at sale. One-time activation fee of $15 if activating in a store. Other restrictions may apply. See details
  • AT&T PREPAID iPhone SE (2020)

    SMARTPHONE

    Get the iPhone SE 64GB for $349.99 + $50 toward account. Limited time. Online only. First mo. svc. charge & applicable sales tax due at sale. Excludes upgrades. New customers will receive a $50 account credit after purchase and account activation. Other fees, charges & restr's apply.

About the New London Store

Our Services

  • iPhone 12 & iPhone 12 Pro Max
  • Cell Phones
  • Wireless Plans and Setup
  • Phone Activations
  • Trade-In
  • Device Upgrade
  • Device Protection
  • Tablets
  • Wearables
  • TV & Entertainment
  • Internet
  • Bill Pay and Setup
  • Small Business Solutions

Our Location

At the New London AT&T store, keeping you connected and entertained is our thing! From the hottest phones to TV services that you can walk out watching, we’ve got you covered. We look forward to assisting you, our neighbors, with all your wireless and entertainment needs. Drop by and see us today!
  • iPhone 12 & iPhone 12 Pro Max
  • Cell Phones
  • Wireless Plans and Setup
  • Phone Activations
  • Trade-In
  • Device Upgrade
  • Device Protection
  • Tablets
  • Wearables
  • TV & Entertainment
  • Internet
  • Bill Pay and Setup
  • Small Business Solutions
At the New London AT&T store, keeping you connected and entertained is our thing! From the hottest phones to TV services that you can walk out watching, we’ve got you covered. We look forward to assisting you, our neighbors, with all your wireless and entertainment needs. Drop by and see us today!
manager photo
Meet our manager
Jessica leads the team of friendly experts at the New London AT&T store and has been with AT&T for 13+ years and is proud to serve the New London community providing the best in wireless and entertainment solutions. Jessica is passionate about delivering an extraordinary customer experience and making sure that our customers know how much they are valued and appreciated.

What our customers are saying

  • full starfull starfull starfull starfull star5
    Sung from at & t is extremely efficient. I was in and out and received great customer service. From start to finish I walked out satisfied and happy with my purchase.
    Response from AT&T
    Hi Emma H. Our number one goal is to provide you with an exceptional customer experience. Hope to see you again!
  • full starfull starfull starfull starfull star5
    Chris was very informative and helpful when i went in to ask about switching my cable provider. I came back bought a package the next day and I’m very pleased with the service. Thank you, Chris!
    Response from AT&T
    Hi Katrina M.. Our number one goal is to provide you with an exceptional customer experience. Hope to see you again!
  • full starfull starfull starfull starfull star5
    Jess and Chris are always awesome, I never have to worry about anything when I go to see those two. I could never function without her and her team
    Response from AT&T
    Hi Liyah P. Our number one goal is to provide you with an exceptional customer experience. We work hard to staff our stores with knowledgeable and friendly associates. We sincerely appreciate you and all our customers! Hope to see you again!
  • full starempty starempty starempty starempty star1
    Last night the store employee tried to rob us by pulling a bait and switch. Ordered a 128gb phone. Tried to sell us 64gb and when caught proceeded to say we had to pay him $55 dollars to get the phone we wanted. And to escalate things some barrel chested kid came out with a puffed chest. Trying to intimidate. When I called them on intimidation and lying and the bait and switch. It was not until I threatened to call the cops that they honored our original deal. If this is how att does business, or condones this type of behavior, I hope not. Trying to reach anyone at att to help is impossible. So insulated. What ever happened to customer service. Guess it went out the door when Covid came in. Not over by any means.
  • full starfull starfull starfull starfull star5
    Great customer service will was great.
    Response from AT&T
    Hi Matthew leonard. Our number one goal is to provide you with an exceptional customer experience. We hope to connect with you soon.

Cellphones, plans & accessories

AT&T PREPAID

Experience the freedom of AT&T PREPAID with plans that allow you to pay for usage in advance without tying you up in a long-term contract. Get unlimited talk & text in the U.S. and the data you need with no annual contract, no credit check, free shipping, and no activation fee for online orders. Shop AT&T prepaid phones for the premium brands you love or bring your own (BYOD) compatible device.

POPULAR SMARTPHONES

When you are ready for a new iPhone or any new phone, AT&T makes it easy. You’ll find everything from the latest feature-rich smartphones to devices for mostly texting and calling. Choose from the most popular brands like Apple, Samsung, LG, and more.

ACCESSORIES

AT&T has the accessories you need to style & protect your devices. Rugged phone cases & sleek phone covers and chargers to keep you powered up. We have adult and kids headphones and headsets to keep you connected to your favorite audio, and more. Get free shipping, free returns, and in-store pickup – just order online by 4pm and it’ll be ready within two hours.

Frequently asked questions

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Fast. Easy. All Online.

  • Get your order as soon as today

    Choose curbside pickup or AT&T Right To You at checkout for faster delivery, or select standard shipping.

    Standard shipping may encounter delays due to COVID-19 restrictions. Same day delivery subject to availability. Select areas only. See att.com/righttoyou for details.

  • Check your eligibility

    See if you're eligible for $0 down financing - without hurting your credit score.

    Req's 0% APR 30-mo. agmt. Well-qualified customers.

    Start shopping
  • Do it all, right from your phone

    Use the myAT&T app to shop the latest devices, track your orders, pay your bills, view usage, and more.

    Download now

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