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AT&T Store New London New London

Day of the WeekHours
Monday10:00 AM - 8:00 PM
Tuesday10:00 AM - 8:00 PM
Wednesday10:00 AM - 8:00 PM
Thursday10:00 AM - 8:00 PM
Friday10:00 AM - 8:00 PM
Saturday10:00 AM - 8:00 PM
Sunday11:00 AM - 6:00 PM
430 Broad St
New London, CT 06320
US
We're located in the heart of New London! Between Girard Toyota and Whaling City Ford.
(860) 271-2000(860) 271-2000
Your device, your way, on your schedule
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4.7 out of 5.0full starfull starfull starfull starhalf star
(21 Reviews)
A Summer of Fun at AT&T
Beat the summer heat and stop by our store for the coolest deals on the hottest devices and the latest in entertainment!
iPhone 11 Pro
Buy the new iPhone 11 Pro online or in store now from AT&T.
Save up to $110 on select AT&T PREPAID Android phones
For a limited time, get the Samsung Galaxy Express Prime 3 for $29.99 or the LG Phoenix Plus for $19.99. Req's activ. & payment on new line of svc. on $35 of greater monthly plan. See offer details.
Get next-level power
with the Samsung Galaxy Note 10 | 10+ on America's best network. Best network based on 2018 GWS OneScore.
Calling all witches and wizards
Switch to AT&T to get an exclusive offer for Harry Potter: Wizards Unite players.
First Responder and Military Appreciation. HONORING THOSE WHO SERVE.
To show our thanks, we’re offering 25% off each line with an AT&T Unlimited &More℠ wireless plan.
Heart health is a subject near to our hearts
Join us by texting "HEART" to 52000 for an automatic $5 donation to the American Heart Association.
Fast. Free. Convenient.
Order online and pick up in store the same day. Subject to availability. Order must be placed by 4pm local time. Restrictions apply.

Featured Products

  • iPhone 11

    Learn how to get the iPhone 11 or iPhone 11 Pro on us with up to $1,000 in savings ($700 bill credit & $300 reward card) when you buy an eligible smartphone.
  • iPhone 11 Pro

    Learn how to get the iPhone 11 or iPhone 11 Pro on us with up to $1,000 in savings ($700 bill credit & $300 reward card) when you buy an eligible smartphone.
  • Galaxy Note10+

    Buy online now and learn how to save up to $750 on another Note10 or 10+. Plus, get a $300 reward card when you order online from AT&T.

Shop and delivery your way

  • Shopping cart

    Buy online pick up in store

    • Place your order online and pick it up at an AT&T Retail location close to you in as little as 2 hours.
    • Provides the flexibility to shop anywhere/anytime and pick up at your convenience.
    • Allows the opportunity to touch and feel the device without waiting for shipment to arrive
    • Get product advice and support from an AT&T expert while you’re in-store.
  • Shopping bags

    Start online finish in store

    • Kickstart your store experience in advance to save time
    • Browse and add desired products and service to your shopping cart online
    • Pickup your shopping cart in store and modify as needed
    • Reduce time spent in store by continuing your shopping journey started online
  • Ready to go

    In-person delivery and activation

    • You pick the time and place for the AT&T Ready to GoSM expert to deliver your new device
    • Your new device will be delivered for free the very same day and set up just the way you want it
    • Your expert will sync your apps, music, contacts, and photos onto your new device and make sure everything is running smoothly.
    • If you don’t find the exact accessories you’re looking for online, we’ll also come stocked with all the essentials like cases, chargers, screen protectors, and more for you to try out.

About the New London Store

Our Services
  • Cell Phones
  • Wireless Plans and Setup
  • Phone Activations
  • Trade-In
  • Device Upgrade
  • Device Protection
  • Tablets
  • Wearables
  • TV & Entertainment
  • Internet
  • Bill Pay and Setup
  • Small Business Solutions
Our Location
Looking for the hottest new device or an awesome accessory? Our New London location has got you covered. We’re your one-stop shop at 430 Broad Street New London, CT 06320. We have phones, tablets, wearables, and more that you’ll love. We also offer in-store activation, so you can get your device up and running in no time. Need a case? How about a charger? Some new headphones? We have all that—and more. And while you’re in the store, make sure to check out our DIRECTV® and AT&T TV NOW packages. They deliver the shows and movies people love talking about. So, now that you know us a little better, stop by our New London store located at 430 Broad Street. We’d love to get to know you.
manager photo
Meet our manager
Jessica Friello has been with AT&T for over 12 years. She has worked in multiple roles and locations throughout the state. She is a 2013 AT&T Summit winner and a 2018 AT&T Service Excellence Award winner.
manager photo
Meet our manager
Jessica Friello has been with AT&T for over 12 years. She has worked in multiple roles and locations throughout the state. She is a 2013 AT&T Summit winner and a 2018 AT&T Service Excellence Award winner.

Cellphones, plans & accessories

  • AT&T PREPAID

    Experience the freedom of AT&T PREPAID with plans that allow you to pay for usage in advance without tying you up in a long-term contract. Get unlimited talk & text in the U.S. and the data you need with no annual contract, no credit check, free shipping, and no activation fee for online orders. Shop AT&T prepaid phones for the premium brands you love or bring your own (BYOD) compatible device.
  • POPULAR SMARTPHONES

    When you are ready for a new phone, AT&T makes it easy. You’ll find everything from the latest feature-rich smartphones to devices for mostly texting and calling. Choose from the most popular brands like Apple, Samsung, LG, and more. Order online and get free shipping, pick up at your nearest store, or get free same-day delivery in select ZIP codes.
  • ACCESSORIES

    AT&T has the accessories you need to style & protect your devices. Rugged phone cases & sleek phone covers, chargers & batteries to keep you powered up, and speakers, headphones & headsets to keep you connected to your favorite audio, and more. Get free shipping, free returns, and in-store pickup – just order online by 4pm and it’ll be ready within two hours.

What our customers are saying

4.7 out of 5.0full starfull starfull starfull starhalf star
(21 Reviews)
  • 5 out of 5full starfull starfull starfull starfull star
    I have always received professional and friendly service from the staff at this location. Feel as if I always get an honest answer or approach to whatever request I bring in.
  • 1 out of 5full starempty starempty starempty starempty star
    Went to this store to buy my mother a new phone for Christmas. Specifically told the sales rep. NOT to activate the phone as it was a Christmas present. Needless to say, he activated the phone and had to give it to her before Christmas. I also changed over my service which did not get done properly and I was in this store for nearly 3 hrs. Luckily I was able to restore all of the info on my phone as it was all erased. I bought a screen protector for my moms phone which seemed like it didnt properly fit. Tried moving it around and it still didnt fit properly. My mother goes back to this store and the same sales rep. Refuses to replace the screen protector. As I continued to talk on the phone, he gives the phone back to my mother and cuts me off. VERY UNPROFFESSIONAL and VERY POOR SERVICE. All I wanted was a new screen protector to replace the faulty one for the Christmas present I bought for my mother. I WILL NEVER shop in this store again as my experience there was not a good one. 2 THUMBS DOWN.
  • 5 out of 5full starfull starfull starfull starfull star
    My Iphone 3 finally became to slow and hard to hear when making calls. I got another phone, but NOT an Iphone, a Samsung. I have had AT&T service for many years, so I had the AT&T store in Warwick, RI activate it. Josh did activate it, but said it was not possible to transfer the contact info from the Iphone3 to the andriod based Samsung.."They dont talk to each other" is what he said....Nice enough, but that was that......My sister was giving up her Iphone 4 that same day in Old Saybrook. That store was able to transfer her contacts to her Samsung. One generation newer was the key there.....I was in the New London area and thought I would give this store a try-to see if they could transfer the contact info....TIMOTHY DID IT! He had to do a lot of restarting of phones and used some gadget that does make the Iphone talk to the Samsung, and it took about 30 minutes, but he did it!!! Thank you, Timothy, for taking the time to help me and my sad little Iphone3!! You made my day!
  • 3 out of 5full starfull starfull starempty starempty star
    We have been going to the NL store since we started service with AT&T. Usually everything goes well, but recently we have been experiencing insufficient service and the right corrections weren’t made to our plan. We have to go there again to ensure changes are corrected. I will call customer service team afterwards to ensure our specific changes are corrected.
  • 5 out of 5full starfull starfull starfull starfull star

More locations in the New London area

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