Browse. Stream. Enjoy.
With Sponsored Data®, you can browse websites, stream video, and enjoy apps on your wireless device without impacting your personal data plan.*
Want to become a Sponsored Data provider?
Get the tools and information you need to connect your content with your customers using the Sponsored Data API.*

Frequently asked questions

  • What is Sponsored Data?
    Sponsored Data is a service that enables companies to sponsor the data usage for specific content on behalf of eligible AT&T wireless customers. With Sponsored Data, customers can browse, stream and enjoy content from our data sponsors without impacting their monthly data plan allowance.
  • Am I eligible?
    Sponsored Data is available to postpaid customers who have an active AT&T data plan, a 3G or 4G (HSPA+ and LTE) capable device – including smartphones, tablets, laptop modems, and mobile hotspots – and use the AT&T domestic wireless network. AT&T PREPAID customers’ eligibility may be limited to specific offers.
  • What does a Sponsored Data offer look like?
    A Sponsored Data offer may take many forms. For example, a customer may access an application from their healthcare provider. Within the application, there is a video that displays a message from the provider, indicating that the video is sponsored. Or a customer may access a mobile website that streams audio content, and see a message that indicates the audio streams are sponsored.