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Our best deals don&rsquo;t require our most expensive plans.

Offers vary by device. Restrictions may apply.​

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Yes, you can save big on your holiday shopping at AT&amp;T with our best deals on smartphones*, smartwatches, bundles and more.

If you&rsquo;re considering buying a cell phone as a gift for a family member, friend or even yourself this holiday season, we&rsquo;ve got you covered with our best deals on the newest smartphones, like the <a href="/buy/phones/apple-iphone-17.html" target="_self">iPhone 17</a>&nbsp;series,&nbsp;<a href="/buy/phones/samsung-galaxy-s25.html" target="_self">Galaxy S25</a>&nbsp;series and&nbsp;<a href="/buy/phones/google-pixel-10.html" target="_self">Google Pixel 10</a>&nbsp;series.

If you&rsquo;re shopping for a smartwatch, we are proud to offer great deals on popular smartwatches, like the&nbsp;<a href="/buy/wearables/apple-watch-series-11-46mm.html" target="_self">Apple Watch Series 11</a>&nbsp;and&nbsp;<a href="/buy/wearables/samsung-galaxy-watch8-40mm.html" target="_self">Samsung Galaxy Watch8</a>.&nbsp;<a href="/buy/wearables/" target="_self">Shop all available smartwatches</a>

Anyone would be happy to see a&nbsp;<a href="https://www.att.com/buy/phones/apple-iphone-17.html">new iPhone</a>&nbsp;wrapped up under the tree, but before you buy someone a cell phone as a gift, there are a few things to consider.

If you&rsquo;re buying your child&rsquo;s first cell phone, one option is to add a new line to your existing AT&amp;T wireless plan and finance the device through an installment program. Since kids and teens always want the latest devices, you might&nbsp;want to <a href="https://www.att.com/plans/next-up-anytime/">check out AT&amp;T Next Up Anytime</a>.&nbsp;

If you&rsquo;re buying a cell phone for a senior who may use the device sparingly,&nbsp;<a href="/prepaid/" target="_self">AT&amp;T Prepaid&reg; offers a variety of prepaid plans</a> and <a href="/buy/prepaid-phones/" target="_self">prepaid phones</a> that appeal to all age groups.

If you&rsquo;re buying a cell phone for someone who already has one, you can still give them a phone as a gift, but you&rsquo;ll want to keep a few things in mind. It&rsquo;s possible to bring your own phone to most carriers. You can learn more about <a href="/wireless/byod/" target="_self">bringing your own device to AT&amp;T</a>. That said, many consumers with traditional wireless carriers finance their devices on installment plans.

Typically, they&rsquo;ll have an upgrade cycle and may need to pay off their current device if they receive a new cell phone outside of that cycle.

<a href="/wireless/how-to-give-a-cell-phone-as-a-gift" target="_self">Learn more about how to give a cell phone as a gift</a>

Yes, in addition to our great holiday deals, AT&amp;T is excited to offer Black Friday and Cyber Monday deals. Looking for the best tech gifts or a free smartphone deal? We&rsquo;ve got you covered.

Check out our best&nbsp;<a href="/deals/black-friday/" target="_self">Black Friday deals</a>&nbsp;and&nbsp;<a href="/deals/cyber-monday/" target="_self">Cyber Monday deals</a>.

Holiday Deals 2025: Phones, Tablets & More Tech Deals | AT&T

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