Real-Time Customer Feedback & The Power of Polling - AT&T

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The Power of Real-Time Customer Feedback – AT&T

Posted: 08/26/2013

The voice of the customer is a crucial driver of business decisions. This podcast shares a new online tool that helps small businesses reach out to customers virtually and gain valuable feedback in real time.

During this informative podcast, you will learn:

  • How to get real-time feedback from your customer base with a new online polling tool.
  • How to take advantage of Twitter™, Facebook®, your company's website, or even simple email to reach out to your customer base and involve them in your next big idea.

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Welcome to Small Biz Go Mobile. I'm Mario Armstrong, your guide to all things mobile, productivity, and small business. And today I just wanted to share a quick tip with you. I just got off the plane and had this instant idea, because I had to wait for a layover, right waste of time, and I wanted to do a quick poll. I have a presentation that's coming up in two weeks and I wanted to poll people on my thought process as to some of the priorities that I thought would be in this presentation. But instead of me thinking in a vacuum about this stuff, I decided to use a service called Twtpoll, it's It's a real simplified way of using Twitter or Facebook, or email for that matter, to quickly just get out a poll that you want to get some real-time measurement from. So if you have a quick question you want to put that out there, give people a multiple-choice answer, see in real time what the answers are, so it can help you make a more informed decision. It's an easy way to help you maybe decide on your next product offering, maybe a new menu item that you can offer for your customers that come in and eat at your restaurant. Or maybe it's more strategic than that. Maybe it's that you are really trying to figure out exactly what’s the next best thing for your customer base, and you want to get a temperature check as to whether or not you guys are too close to it all.


So, bottom line, it's an online free tool that you can use to send out quick surveys with a link. You basically type up your survey, and then you’ll get a link that you can email, or post on Facebook, or send out through Twitter, and get those responses aggregated back for you, real fast. You can also post that on your website if you wanted to, if you wanted to carry the survey on your website or things of that nature. I just wanted something real quick, real fast. Just to get a sense if I'm on the right path or am I way off in left field. And I used Twtpoll to help me with those quick decisions.


Twtpoll is the name of the service. Give it a shot and let me know if it works out for you. You can always find out more about applications and productivity tools for small business at our website, And we are buying Twitter followers—just kidding. We have a little Twitter joke that goes on with us internally here, but we do want to make you aware of our Twitter accounts if you do want to follow us for updates, contests, prizes, giveaways, and just general small business mobility tips. Follow us on Twitter at @smbizgomobile. Me, personally, oh yeah, I'm on there, I'm on the Twitter thing. I'm at @MarioArmstrong.


That’s going to be a wrap for today's quick Small Biz Go Mobile biz tech podcast. Until next time, take care. Keep pushing hard on those dreams, people. Make it happen and smash it. I’ll talk to you soon.