GameStop retail stores get a power boost from AT&T

A perfect fit

AT&T is satisfying GameStop’s need for speed. Using AT&T’s fastest Internet service for businesses, the video game and technology specialty retailer is unlocking the full potential of its newest business unit – the GameStop Technology Institute (GTI).

AT&T Business Fiber is a state-of-the-art high-speed Internet service for companies of all sizes. With Internet speeds of up to 300 megabits per second, customers can download several hours of high-definition video in two minutes. Soon, AT&T plans to more than triple these speeds.

“Fast connectivity is no longer optional for businesses; it’s a necessity. We’re giving companies of all sizes the speed, flexibility and security they need to stay on the cutting edge of technology,” said Steve McGaw, Chief Marketing Officer, AT&T Business Solutions.

The service is a perfect fit for GameStop and its customers who will soon be able to enjoy high-quality video game demos displayed on ultra-HD “4K” televisions throughout the 36 stores participating in the GTI program. They’ll be able to quickly and easily watch the latest game trailers on their smartphones as they shop. And, with a simple swipe of a finger, they can move videos from their phones to the TV.

An innovative experience

Game enthusiasts will also be able to interact with store shelves, marketing materials and other products to explore all kinds of digital content.

“The super-fast speeds AT&T Business Fiber delivers is crucial to the success of the GameStop Technology Institute initiatives we are currently testing in a few of our stores. As part of GTI, we want our customers to experience their favorite games inside our stores before they take them home. AT&T’s Business Fiber network gives us the technology and infrastructure we need to make that happen.” – Jeff Donaldson, Senior Vice President, GameStop Technology Institute

Depending on the display and gaming needs of a participating store, GameStop can scale Internet speeds up or down to meet demand. That level of control will help allow GameStop’s customers to have an innovative and entertaining experience, helping drive additional sales for GameStop while also helping manage costs on the back end.

GameStop was the first business to order and receive AT&T Business Fiber. The company is currently trialing the service in 36 of its Austin and College Station, Tex., retail locations. In areas where Business Fiber is not available, GameStop will use other high-speed AT&T services to deploy the GTI to additional retail locations.

Shopping at GameStop will never be the same. Game on!

John Donovan

Leadership Insight

Watch the video

“Going forward, our network progression will be about software-defined networking — reshaping our network to be faster, more flexible and more cost effective.”– John Donovan, Senior Executive Vice President, AT&T Technology and Operations