Use Apple Pay to buy your new favorite devices and accessories! Just select “Apple Pay” at checkout.


Buy Apple Watch and enjoy Apple Watch SE on us

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Activate your Apple Watch in 3 easy steps

Step 1

Power on your Apple Watch

Step 2

Open the Watch app on your iPhone

Step 3

Follow the prompts

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Rebuilt from the sound up

Experience up to 2x more Active Noise Cancellation and dynamic Personalized Spatial Audio.
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Frequently asked questions

  • What are the hardware and software requirements for pairing an Apple Watch?
    • Apple Watch Series 4 or Apple Watch Series 3
    • iPhone 6 or later running iOS 11 or later
    • An AT&T cellular plan.
  • How do I activate cellular service on Apple Watch Series 5 or Apple Watch Series 4? How does it work?
    Good news—your iPhone and Apple Watch Series 5 or Apple Watch Series 4 will share the same phone number. So you won’t have to get or remember another phone number. Apple Watch Series 5 or Apple Watch Series 4 has an embedded SIM (eSIM) in it, so there’s no need to get a SIM card or transfer the SIM from another device. When you pair your Apple Watch to your iPhone, you will be prompted to set up cellular service and guided through a few simple steps. If you don't see a plan during setup, contact us and we can help you find one that works for you. If you choose not to set up cellular service during the initial Apple Watch setup process, you can always go back later to the Apple Watch app on your iPhone and select Cellular under My Watch to sign up.
  • What AT&T plans are eligible to add the watch?
        •  AT&T Unlimited Premium
        •  AT&T Unlimited Extra
        •  AT&T Unlimited Starter

Get the best Apple Watch deals, offers and sales at AT&T

Check back often for holiday, gift giving, and best deals right now for Apple Watch and Watch accessories. Our best deals are for everyone including new and existing customers. We offer a variety of offers including BOGOs, trade-in deals, upgrade deals, low monthly pricing of $1, $5 and $10/mo. There are also limited time deals like 50% off sales with no trade-in needed.

Wear your favorite tech on your wrist

Whether you want to track your fitness, improve your style, or simply tell the time, an Apple Watch from AT&T is a great option. Shop the latest Apple Watches, including the new Apple Watch Ultra, Apple Watch Series 8 and Apple Watch SE (2nd gen), and enjoy it on AT&T's network today.

Can you add an Apple Watch to an existing AT&T plan?

You can add an Apple Watch to your current plan for as low as $10/mo. This means that you can enjoy internet almost everywhere you go, just like you would on your phone.

Which Apple Watch?

Smart watches are about more than just tech. These devices are a fashion statement, a GPS guide, and a constant connection to the outside world. The latest Apple Watch Ultra and Watch Series 8 have new health and safety features. Compare your options today.

Apple Watch Accessories

Get a backup charger for your Apple Watch that way you’re never without a way to keep it juiced up.  You can also use Apple AirPods or AirPods Pro, with your watch too. Make sure you watch is running the latest iOS.