Wireless Phone Services: Cell Phones & Phone Plans I AT&T
New and existing customers
Get the new iPhone 17 Pro Max for up to $1,100 off
Learn how to get this offer with eligible trade-in.
Learn how to
Get $200 off per line
Phone + watch + tablet
Save up to $1,600 when you buy all three
Explore AT&T WirelessSM
Wireless built with you in mind
Everyone can get our best deals on every smartphone
Because that’s how customers deserve to be treated.
Boost your wireless
performance with
AT&T TurboSM
Upgrade your video chats, connect with your online community, and power your gaming—only at AT&T.
Get more with AT&T Unlimited Your Way®
Choice is yours, guaranteed. Mix and match any of our best unlimited plans.*
*Eligible plans: AT&T Unlimited Premium® PL, AT&T Unlimited Extra® EL & AT&T Unlimited Starter® SL.
AT&T ActiveArmorSM security
The most comprehensive security app to help stop spam and scams.
Holiday test drive
Try AT&T FREE for 30 days this season
Experience the AT&T difference for yourself this holiday season—on us. Keep your current wireless provider while you test drive our network.
No credit card required.
Connect to what you love. Guaranteed.
Wireless + home internet
Save 20% every month
Off either AT&T Fiber® or unlimited wireless from AT&T when you have both.1
- Fast, unlimited internet and wireless data
- AT&T ActiveArmor® 24/7 security you can count on to help keep you protected2
- Flexibility to switch internet or wireless plans at any time
- AT&T Internet Backup℠ included to help you stay connected—if your fiber internet goes down, your wireless data steps up3
AT&T may temporarily slow data speeds if the network is busy.
1Savings applied to one service based on eligibility and service(s) purchased.
2Req's compatible device/service, Smart Home Manager, and ActiveArmor app. Security features must be enabled.
3AT&T Fiber: Limited availability/areas.
Get the device that gets you
Apple
Genius all around.
Samsung Galaxy
There’s a Galaxy for everyone.
Google Pixel
Meet the new Pixel with true to life images and out of this world editing.
Motorola
Make it iconic.
See how we stack up against the competition
When it comes to your choice of the best deals, wireless plans, and flexible payment options, we’ve got you covered.
T-Mobile | Verizon | ||
|---|---|---|---|
First to launch their best deals for both new and existing customers | |||
Best deals with your choice of unlimited plans Data speeds may temporarily slow if the network is busy, except on top plans. | Choose any entry, mid, or top Unlimited Your Way® plan | No choice—top plan only | No choice—top plan only |
Mix and match your family’s plans | |||
With AT&T Next Up Anytime, upgrade anytime without worrying about the remaining balance of your installment plan.1 | |||
Covered by the AT&T Guarantee with proactive bill credits for qualifying network outages.2 |
Competitor comparison based on publicly available date as of September 3, 2025
1Req's purchase of eligible smartphone on AT&T installment PlanSM with extra $10/mo. Next Up Anytime feature, qualified credit and elig. Svc. Upgrade elig. with qualified turn-in. Max 3 upgrades in a 12-month period. Limits & restr's apply.
2Credit for wireless downtime lasting 60 minutes or more caused by a single incident impacting 10 or more towers. Restrictions and exclusions apply. Learn more at att.com/guarantee
Enjoy exclusive savings on our
best unlimited plans
Military, veterans, teachers, retired responders, and your family save
Switch and save
Joining AT&T is simple, straightforward and full of savings—whether you’re keeping your phone or getting a new one.
Get unlimited for $25/mo.
Learn how to get unlimited for up to 36 months when you switch to AT&T and bring four lines.
Price after credits (starts w/in 3 bills). Req's elig. AutoPay/paperless bill. Taxes and fees extra. Other terms apply.
Save on your new smartphone
Choose any device and we’ll give you our best deal, whether you’re a new or existing customer.
Upgrade when you’re ready
Choose the device payment plan that works for you, and upgrade when you want—and easily unlock your phone online when it’s paid off.
Learn moreStay safe with AT&T ActiveArmor℠
Choose your plan and phone and we’ll give you 24/7 security you can count on.
More ways to save. More ways to get connected.
The AT&T Points Plus® card
Earn up to $440 back
- $200 statement credit after spending $1,000 in your first 3 months.
- $20 statement credit every billing cycle you spend $1,000+ on your AT&T Points Plus Card (that’s up to $240 a year!) for AT&T Wireless customers.
$200 statement credit: Not available if you have previously received a new account bonus for an AT&T Points Plus Card from Citi account in the past 48 months.
$20 statement credits: AT&T consumer postpaid wireless account must be enrolled in paperless billing and AutoPay at AT&T with your AT&T Points Plus Card as the payment method.
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