New and existing customers
Learn how to get this offer with eligible trade-in.
Learn how to
Phone + watch + tablet
Because that’s how customers deserve to be treated.
Upgrade your video chats, connect with your online community, and power your gaming—only at AT&T.
Choice is yours, guaranteed. Mix and match any of our best unlimited plans.*
The most comprehensive security app to help stop spam and scams.
Holiday test drive
Experience the AT&T difference for yourself this holiday season—on us. Keep your current wireless provider while you test drive our network.
No credit card required.

Wireless + home internet
Off either AT&T Fiber® or unlimited wireless from AT&T when you have both.1
AT&T may temporarily slow data speeds if the network is busy.
1Savings applied to one service based on eligibility and service(s) purchased.
2Req's compatible device/service, Smart Home Manager, and ActiveArmor app. Security features must be enabled.
3AT&T Fiber: Limited availability/areas.


Genius all around.

There’s a Galaxy for everyone.
Meet the new Pixel with true to life images and out of this world editing.

Make it iconic.
When it comes to your choice of the best deals, wireless plans, and flexible payment options, we’ve got you covered.
T-Mobile | Verizon | ||
|---|---|---|---|
First to launch their best deals for both new and existing customers | |||
Best deals with your choice of unlimited plans Data speeds may temporarily slow if the network is busy, except on top plans. | Choose any entry, mid, or top Unlimited Your Way® plan | No choice—top plan only | No choice—top plan only |
Mix and match your family’s plans | |||
With AT&T Next Up Anytime, upgrade anytime without worrying about the remaining balance of your installment plan.1 | |||
Covered by the AT&T Guarantee with proactive bill credits for qualifying network outages.2 |
Competitor comparison based on publicly available date as of September 3, 2025
1Req's purchase of eligible smartphone on AT&T installment PlanSM with extra $10/mo. Next Up Anytime feature, qualified credit and elig. Svc. Upgrade elig. with qualified turn-in. Max 3 upgrades in a 12-month period. Limits & restr's apply.
2Credit for wireless downtime lasting 60 minutes or more caused by a single incident impacting 10 or more towers. Restrictions and exclusions apply. Learn more at att.com/guarantee
Joining AT&T is simple, straightforward and full of savings—whether you’re keeping your phone or getting a new one.
Learn how to get unlimited for up to 36 months when you switch to AT&T and bring four lines.
Choose any device and we’ll give you our best deal, whether you’re a new or existing customer.
Choose the device payment plan that works for you, and upgrade when you want—and easily unlock your phone online when it’s paid off.
Learn moreChoose your plan and phone and we’ll give you 24/7 security you can count on.
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