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AT&T Store New York Broadway & West 78th

Day of the WeekHours
Monday9:00 AM - 8:00 PM
Tuesday9:00 AM - 8:00 PM
Wednesday9:00 AM - 8:00 PM
Thursday9:00 AM - 8:00 PM
Friday9:00 AM - 8:00 PM
Saturday9:00 AM - 8:00 PM
Sunday10:00 AM - 6:00 PM
2195 Broadway
New York, NY 10024
US
We are located on the southbound side of Broadway, between 77th & 78th Street, next to Europa Cafe.
(212) 579-2724(212) 579-2724
Your device, your way, on your schedule
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4.3 out of 5.0full starfull starfull starfull starhalf star
(13 Reviews)
Fall into savings at AT&T!
Come check out the latest smartphones and the best in entertainment from the leader in sports.
iPhone 11 Pro
Buy the new iPhone 11 Pro online or in store now from AT&T.
Calling all witches and wizards
Switch to AT&T to get an exclusive offer for Harry Potter: Wizards Unite players.
First Responder and Military Appreciation. HONORING THOSE WHO SERVE.
To show our thanks, we’re offering 25% off each line with an AT&T Unlimited &More℠ wireless plan.
Fast. Free. Convenient.
Order online and pick up in store the same day. Subject to availability. Order must be placed by 4pm local time. Restrictions apply.

Featured Products

  • iPhone 11

    Learn how to buy an iPhone 11 & get another iPhone on us. Limited time, see offer details.
  • iPhone 11 Pro

    Learn how to buy an iPhone 11 & get another iPhone on us. Limited time, see offer details.
  • Galaxy Note10+

    Learn how to get up to $400 in trade-in credits when you buy a Samsung Galaxy Note10 or Note10+

Shop and delivery your way

  • Shopping cart

    Buy online pick up in store

    • Place your order online and pick it up at an AT&T Retail location close to you in as little as 2 hours.
    • Provides the flexibility to shop anywhere/anytime and pick up at your convenience.
    • Allows the opportunity to touch and feel the device without waiting for shipment to arrive
    • Get product advice and support from an AT&T expert while you’re in-store.
  • Shopping bags

    Start online finish in store

    • Kickstart your store experience in advance to save time
    • Browse and add desired products and service to your shopping cart online
    • Pickup your shopping cart in store and modify as needed
    • Reduce time spent in store by continuing your shopping journey started online
  • Ready to go

    In-person delivery and activation

    • You pick the time and place for the AT&T Ready to GoSM expert to deliver your new device
    • Your new device will be delivered for free the very same day and set up just the way you want it
    • Your expert will sync your apps, music, contacts, and photos onto your new device and make sure everything is running smoothly.
    • If you don’t find the exact accessories you’re looking for online, we’ll also come stocked with all the essentials like cases, chargers, screen protectors, and more for you to try out.

About the New York Store

Our Services
  • Cell Phones
  • Wireless Plans and Setup
  • Phone Activations
  • Trade-In
  • Device Upgrade
  • Device Protection
  • Tablets
  • Wearables
  • TV & Entertainment
  • Internet
  • Bill Pay and Setup
  • Small Business Solutions
manager photo
Meet our manager
You may recognize Bakari’s smiling face as he is an active, lifelong resident of New York. When Bakari isn’t in store helping his team match you with the perfect wireless and entertainment services, he’s typically out and about in the community. Bakari is not only the store manager but also a great neighbor and friend.
manager photo
Meet our manager
You may recognize Bakari’s smiling face as he is an active, lifelong resident of New York. When Bakari isn’t in store helping his team match you with the perfect wireless and entertainment services, he’s typically out and about in the community. Bakari is not only the store manager but also a great neighbor and friend.

Cellphones, plans & accessories

  • AT&T PREPAID

    Experience the freedom of AT&T PREPAID with plans that allow you to pay for usage in advance without tying you up in a long-term contract. Get unlimited talk & text in the U.S. and the data you need with no annual contract, no credit check, free shipping, and no activation fee for online orders. Shop AT&T prepaid phones for the premium brands you love or bring your own (BYOD) compatible device.
  • POPULAR SMARTPHONES

    When you are ready for a new phone, AT&T makes it easy. You’ll find everything from the latest feature-rich smartphones to devices for mostly texting and calling. Choose from the most popular brands like Apple, Samsung, LG, and more. Order online and get free shipping, pick up at your nearest store, or get free same-day delivery in select ZIP codes.
  • ACCESSORIES

    AT&T has the accessories you need to style & protect your devices. Rugged phone cases & sleek phone covers, chargers & batteries to keep you powered up, and speakers, headphones & headsets to keep you connected to your favorite audio, and more. Get free shipping, free returns, and in-store pickup – just order online by 4pm and it’ll be ready within two hours.

What our customers are saying

4.3 out of 5.0full starfull starfull starfull starhalf star
(13 Reviews)
  • 5 out of 5full starfull starfull starfull starfull star
    The cell phone help that I needed was handled beyond expectation by Angel - he is fabulous and his name suits him 1000%. Every person working in this AT&T store is courteous and helpful. I will absolutely recommend this store to everyone.
  • 5 out of 5full starfull starfull starfull starfull star
    if all goes as promised, my overall cost should be lower than my existing plan. plan change should take effect at end of payment period
  • 1 out of 5full starempty starempty starempty starempty star
    My visit to store 7869 was marred by the confrontational and discourteous customer service I received from Business Expert Timothy C. His mannerism was aggressive, he was woefully impolite, and his knowledge of the procedural process to fulfill my transaction was lacking or wholly incorrect. When I opened my account at this location (years ago) the service was much more inviting, knowledgeable and courteous. Timothy C punctuated my irritating experience at the store at 2195 Broadway by suggesting I manually import my contacts from my current smartphone to new smartphone. I found this response from him to be insidious and purposefully misleading. Perhaps he should be retrained, or transitioned to a less direct-customer position.
  • 5 out of 5full starfull starfull starfull starfull star
    The staff was really nice, they help me in a short time.
  • 5 out of 5full starfull starfull starfull starfull star
    Will, Nedward, and team were so helpful and keep a great atmosphere in the shop.

More locations in the New York area

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