AT&T Store New York West 57th & Broadway

Day of the WeekHours
Monday9:00 AM - 9:00 PM
Tuesday9:00 AM - 9:00 PM
Wednesday9:00 AM - 9:00 PM
Thursday9:00 AM - 9:00 PM
Friday9:00 AM - 9:00 PM
Saturday9:00 AM - 9:00 PM
Sunday11:00 AM - 6:00 PM
250 West 57th Street
New York, NY 10107
US
We are located next to TJ Maxx, directly in front of the M57 bus stopSchedule an appointment
SHOP NOW
3.6 out of 5.0full starfull starfull starhalf starempty star
(25 Reviews)
Map of 250 West 57th Street in New York

Our top priority is to keep our customers, employees, and communities safe. Here are some important updates on our stores’ policies and procedures and we appreciate your help keeping our communities safe and healthy.

• We’re offering Curbside service, touchless transactions and, where available, no-contact delivery with virtual set-up.
• We’re cleaning and sanitizing surfaces regularly, and hand sanitizer is available for employees and customers.
• Masks are required to be worn by employees, customers, and visitors in our stores and will be provided to anyone who needs one.
• Check out COVID-19: Our Response webpage for the latest information.

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Best deals for everyone. New and existing customers get the Samsung Galaxy S21 5G for FREE with qualifying trade-in.​
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Apple iPhone 12 Pro Max
Learn how new and existing customers get $700 off the new iPhone 12 Pro Max with trade-in.
IT DOESN’T HURT TO CHECK
Find out your eligibility to get a new line on installment or BYOD, it won’t hurt your credit score!

Special offers and new phones for New York

  • Smartphone
    Samsung Galaxy Ultra 5G

    Smartphone

    Learn how to get the new Samsung Galaxy S21 Ultra 5G for up to $800 off with trade-in.
  • Smartphone
    Samsung Galaxy S21+ 5G

    Smartphone

    Learn how to get the Samsung Galaxy S21+ 5G for up to $800 off with trade-in.
  • AT&T Apple Watch BOGO

    Smartwatch

    Learn how you can buy one Apple Watch, and get $200 off a second Apple Watch!
  • iPhone SE

    SMARTPHONE

    Learn how new and existing customers get iPhone SE for $5/mo. Plus save even more with eligible trade-in.
    5.00/mo.Req's 0% APR 30-mo. agmt. For well-qual. customers.
  • AT&T PREPAID
    Prepaid phone plans in New York

    Prepaid Phone Plans

    Just open a new line on our $65/mo. plan and sign up for AutoPay & you’ll save $15 each month. Time for a prepaid phone plan in New York?
    50.00/mo.
    AT&T may temporarily slow data speeds if the network is busy. First month service charge and taxes are due at sale. One-time activation fee of $15 if activating in a store. Other restrictions may apply. See details
  • AT&T PREPAID iPhone SE (2020)

    SMARTPHONE

    Get the iPhone SE 64GB for $349.99 + $50 toward account. Limited time. Online only. First mo. svc. charge & applicable sales tax due at sale. Excludes upgrades. New customers will receive a $50 account credit after purchase and account activation. Other fees, charges & restr's apply.

About the New York Store

Our Services
  • iPhone 12 & iPhone 12 Pro Max
  • Cell Phones
  • Wireless Plans and Setup
  • Phone Activations
  • Trade-In
  • Device Upgrade
  • Device Protection
  • Tablets
  • Wearables
  • TV & Entertainment
  • Internet
  • Bill Pay and Setup
  • Small Business Solutions
Our Services
  • iPhone 12 & iPhone 12 Pro Max
  • Cell Phones
  • Wireless Plans and Setup
  • Phone Activations
  • Trade-In
  • Device Upgrade
  • Device Protection
  • Tablets
  • Wearables
  • TV & Entertainment
  • Internet
  • Bill Pay and Setup
  • Small Business Solutions
Our Location
At the West 57Th AT&T store, keeping you connected and entertained is our thing! From the hottest phones to TV services that you can walk out watching, we’ve got you covered. We look forward to assisting you, our neighbors, with all your wireless and entertainment needs. Drop by and see us today!
Meet our manager
Dalfre leads the team of friendly experts at the West 57Th AT&T store and has been with AT&T for 6+ years and is proud to serve the New York community providing the best in wireless and entertainment solutions. Dalfre is passionate about delivering an extraordinary customer experience and making sure that our customers know how much they are valued and appreciated.
Meet our manager
Dalfre leads the team of friendly experts at the West 57Th AT&T store and has been with AT&T for 6+ years and is proud to serve the New York community providing the best in wireless and entertainment solutions. Dalfre is passionate about delivering an extraordinary customer experience and making sure that our customers know how much they are valued and appreciated.

Cellphones, plans & accessories

  • AT&T PREPAID

    Experience the freedom of AT&T PREPAID with plans that allow you to pay for usage in advance without tying you up in a long-term contract. Get unlimited talk & text in the U.S. and the data you need with no annual contract, no credit check, free shipping, and no activation fee for online orders. Shop AT&T prepaid phones for the premium brands you love or bring your own (BYOD) compatible device.
  • POPULAR SMARTPHONES

    When you are ready for a new iPhone or any new phone, AT&T makes it easy. You’ll find everything from the latest feature-rich smartphones to devices for mostly texting and calling. Choose from the most popular brands like Apple, Samsung, LG, and more.
  • ACCESSORIES

    AT&T has the accessories you need to style & protect your devices. Rugged phone cases & sleek phone covers, chargers & batteries to keep you powered up, and speakers, headphones & headsets to keep you connected to your favorite audio, and more. Get free shipping, free returns, and in-store pickup – just order online by 4pm and it’ll be ready within two hours.

What our customers are saying

  • 1 out of 5full starempty starempty starempty starempty star
    Horrible experience. 20 year customer. Upgraded phone and was signed up for Four devices and other features that weren’t presented. Be very careful.
    Response from AT&T
    Hi Wright. This is not the experience we wanted you to have. Your experience in our store matters to us, and we'll work to make sure the next experience is better. Please call the location and ask for the store manager so he or she can better assist you. Thank you
  • 1 out of 5full starempty starempty starempty starempty star
    The store is a great big space. However, the staff in this store are far from great. I am a long time At&t customer and I have been to many locations throughout the country and this is the first time I have been so displeased and just about disrespected. I regret presenting business at this location.
    Response from AT&T
    Hello Mary J. We want all of our customers to be given exceptional service every visit. We hope you will be back for a better experience.
  • 1 out of 5full starempty starempty starempty starempty star
    I went to the store to see about getting my Beats fixed they told me I had to go to the Apple store. I go there to be told that I was charged 300 for headphones they sell for 150 and I should look into this because my receipt has no serial number on it.
    Response from AT&T
    Hi Eugene Mallard, We would like to look into this for you. Please send us a Direct Message on our Twitter or Facebook, or visit www.att.com/contactus we would like to see how we can help you, Thank you.
  • 1 out of 5full starempty starempty starempty starempty star
    Well Jan.10.2019. I purchased a pair of Beat solos from this store. After months cushions start coming apart and one side is off. My problem is that when I went to get this fixed at the Apple store on 5th Ave and 57th. The Genius 2 of them asked 2 questions ..1 why does the S/N # and date of purchase doesnt match and 2nd why isnt the S/N of those head phones on my receipt.. Dont shop here unless you have them scan the dates of purchase before you leave the store.They are selling outdated items and are selling things for more than they are worth.. The Genius at Apple says they sell those headphones for 150$ dont understand how I'm paying 300.
    Response from AT&T
    Hello Eugene M

    We know that first impressions are very important and this is not the experience we wanted you to have. We hope you will be back for a better experience in the future.
  • 1 out of 5full starempty starempty starempty starempty star
    So far, I have received no assistance from the store manager, who was supposed to call me two days ago. Short story is that I went in for a pre-paid $xx card, and my account was not set up correctly, and I'm now being billed $xx+ dollars. Edit: My review was "moderated" because I provided the price apparently. So, know that I am told I owe more than double, more than double, the amount. More than double. Thanks! I feel like I'm being taken advantage of here. I will revise this rating depending on the outcome of this service interaction. I've so far sent additional texts and an email to the service representative, with no response.

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